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Marketing Specialist - Business Marketing

BT Groupindia, India

1 day ago

Job description

What I’ll be doing – your accountabilities

Plan focused 1 : 1 ABM and cluster campaigns and marketing activities working closely with Marketing, Sales, Propositions and Commercial teams to drive revenue.
Design & execute 1 : 1 ABM, 1 : few cluster, and broad-based marketing initiatives to support pipeline requirements for your account portfolio.
Focus on the buyer’s journey and deploy the right programmatic campaigns based on an understanding of the segmentations of accounts within your account portfolio and the right personas to engage in those campaigns.
Develop and execute marketing strategies that drive growth and revenue.
Work closely with sales and proposition teams to understand customer needs and create targeted campaigns.
Analyze data to determine campaign efficiency
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results and project recommendations to senior stakeholders
Analyze marketing data, campaign results, conversion rates, traffic etc. to help shape marketing strategies

Skills required for the job

Ability to plan marketing programs and assess impact on business growth via measurable KPIs

Skilled in analysing available Insights for the role and researching any additional requirements through secondary research.

Knowledge of marketing automation platforms and CRM tools- SalesForce, Eloqua and Marketo

Analytical and numerical skills to analyse, design & develop customer data sets.

Story-telling with data : strong skills in building the case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audiences to find creative solutions.

Proficient in using data to inform marketing decisions and capable of executing complex campaigns across multiple channels.

Should also be adept at managing budgets, vendor and agency management.

Excellent presentation skills with a strong emphasis on attention to detail

Experience you would be expected to have

Qualifications :

Strong understanding of B2B and integrated marketing strategies

Understanding of customer journey mapping

Typically a degree and post graduate qualification in a related subject, e.g. Business, marketing, economics, statistics, analytics, etc.

Experience :

Significant and diverse experience in B2B marketing.

Should have worked with people from other business locations or functions.

Strategic thinking and planning to navigate the complexities in campaigns

The skills you’ll need

Agency ManagementMarketing StrategyStakeholder ManagementCampaign StrategyCampaign DevelopmentData AnalysisCampaigningKPI / Metric MonitoringDigital MarketingBrand StrategyCustomer SegmentationCampaign OptimisationProject / Programme ManagementAccount Based MarketingDecision MakingGrowth MindsetInclusive Leadership

Our leadership standards

Looking in :

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out :

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future :

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

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Marketing Specialist • india, India