Growth Marketing Manager - Social & Campaigns

Role : Growth Marketing Manager - Social & Campaigns

Reports to : Director of Marketing

Location : Coimbatore (In-office, no Hybrid / Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion—leveraging , Google AdWords, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity.

This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and / or HubSpot is a plus.

Key Aspects of This Role

• Populate the ToFU with TAL leads using ABM 1 : 1, 1 : few, and 1 : many outbounds.
• Engage, warm, and nurture MoFU using intent-relevant buyer journeys.
• Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.
• Re-engage stalled opportunities (sales marked Nurture)
• Expand into new divisions within existing customers.
• Own the integrated content strategy and planning.
• Collaborate with writer and designer to produce quality assets for organic and paid campaigns.
• Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.
• Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.
• Make the shift to setup, manage and automate always-on inbound marketing using ABM 1 : many.

Key Responsibilities

ABM-Driven Content Strategy & Planning

Organic Growth – Omnichannel

Paid Growth – Performance Marketing

Team Leadership & Creative Excellence

Performance Reporting & Optimization

Required Qualifications

Preferred Qualifications

Our Ideal Candidate

If you’re checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply!