Company Description
GroundTruth Analytics transforms real-world parking behavior into actionable insights for commercial real estate owners, retail REITs, and mixed-use developers. Using a network of modern sensors, parking pucks, LoRaWAN gateways, and LPR (license plate recognition) systems, we turn raw activity into clean zone-level data that powers rent decisions, wayfinding, tenant mix planning, and operations.
We help properties understand :
- Which zones outperform
- How visitors circulate
- Where congestion forms
- How events and holidays impact traffic
- Where incremental sales opportunities sit
We’re building the intelligence layer for physical real estate.
What you'll work on
Integrating IoT sensors, parking pucks, and LPR devicesBuilding reliable data ingestion pipelines (LoRaWAN, MQTT, REST)Designing services to process high-volume sensor activityBuilding computer-vision or OCR components for LPR & traffic flowContributing to dashboards for zone-level occupancy & analyticsWorking with geospatial, time-series, and mobility datasetsImproving data quality, fault tolerance, and event processingSupporting new product lines around wayfinding, heatmaps, etc.Qualifications
You don’t need all of these, but strong candidates will have experience with several :
Backend / Platform
Python or Node.jsFastAPI, Flask, or ExpressPostgreSQL / TimescaleDBAWS or GCPReal-time processing (Kafka, Kinesis, MQTT, WebSockets)IoT / Edge / Sensors
Experience integrating hardware devices or LoRaWAN gatewaysUnderstanding of MQTT, low-power sensors, or embedded data flowsBasic networking & device monitoring experienceComputer Vision (Nice to Have)
OpenCVOCR / ANPR / LPR systemsBasic image pipelines or model deploymentFrontend (Nice to Have)
React, TypeScriptMap-based visualizations (Mapbox, Leaflet, Kepler)Who You Are
You’re curious, scrappy, and love solving real-world problemsYou’re excited about IoT, mobility, transportation, or CVYou enjoy building systems end-to-endYou thrive in fast-moving, early-stage environmentsYou want to own things that actually ship