VML - CRM StrategistVML Enterprise Solutions • Mumbai, India
VML - CRM Strategist
VML Enterprise Solutions • Mumbai, India
12 days ago
Job descriptionDevelop and drive high-impact CRM strategies that enhance multi-brand customer engagement, loyalty programs, and data-driven decision-making across all customer touchpoints. Define overall CRM vision, strategy, and execution to maximize customer lifetime value and brand engagement. Spearhead data-driven marketing strategies leveraging advanced segmentation, predictive analytics, and AI-driven automation. Architect and oversee end-to-end multi-channel customer journeys across Email, WhatsApp, SMS, push notifications, and personalized web experiences. Develop and implement enterprise-level CRM frameworks, ensuring alignment with business goals and customer-centric initiatives. Establish best-in-class loyalty programs by integrating behavioural insights, gamification techniques, and strategic partnerships. Drive innovation in content personalization and dynamic messaging strategies to optimize customer engagement and conversion rates. Cross-functional collaboration with product, technology, analytics, and creative teams to ensure seamless execution and optimization of CRM initiatives. Oversee and enhance campaign performance through advanced A / B testing, data analytics, and continuous improvement methodologies. Direct the selection, implementation, and optimization of MarTech tools ( Salesforce Marketing Cloud, CDPs) to improve automation, efficiency, and reporting. Ensure strict compliance with global data privacy regulations (GDPR, CCPA) while implementing best practices in data-driven marketing.
Skills and competencies :
- 4-7 years of progressive experience in CRM, data-driven marketing, customer lifecycle management, and loyalty programs.
- Defining and executing large-scale CRM strategies in a multi-brand environment.
- Expertise in leveraging CRM platforms such as Salesforce Marketing Cloud, CDPs, and customer data analytics tools.
- Experience with high-impact, revenue-driven campaign execution, including trigger-based, automated, and omnichannel customer journeys.
- Ability to navigate complex stakeholder environments, influencing senior leadership and cross-functional teams.
- Strategic mindset with a hands-on approach to problem-solving and innovation.
- Master's degree in Marketing, Business, or a related field preferred.
- Advanced CRM Strategy & Execution
- Enterprise-Level Marketing Automation
- Customer Segmentation & Predictive Analytics
- Omnichannel Personalization & Engagement
- Loyalty & Retention Program Leadership
- A / B Testing & Performance Optimization
- Executive-Level Stakeholder Management
- Compliance & Data Privacy Best Practices
(ref : iimjobs.com)
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Crm • Mumbai, India
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