Associate Marketing Specialist (Technical) – Content & B2B Growth

About the Role

We’re looking for a marketing professional who understands AI and can translate technical concepts into content that engages both technical and business audiences. You’ll own the end-to-end process : writing technical blogs and LinkedIn posts, and ensuring they reach the right audience through post boosting and campaign management.

This role is ideal for someone who enjoys wearing multiple hats : writing content, shaping messaging, managing paid campaigns, and building systems that scale.

Key Responsibilities

Plan and produce content across formats : blogs, LinkedIn posts, case studies, newsletters, and more

Create and manage LinkedIn campaigns, including post boosting, targeting, and performance tracking

Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement

Develop and optimize email marketing strategy for B2B audiences, including newsletters and drip campaigns

Use analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights

Collaborate with product, design, and tech teams to ensure consistent messaging across all channels

Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement

Requirements

• Excellent writing and storytelling skills with the ability to simplify complex AI concepts
• Solid understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases)
• Hands-on experience managing LinkedIn posts and boosting / sponsored campaigns
• Familiarity with SEO and analytics tools
• Background in marketing, communications, computer science, or related field

Bonus : experience in B2B SaaS, enterprise tech, or AI-driven businesses