Head of Brand

Position : Brand Head

Location :

KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi - 110030

Department :

Marketing & Communications

Reporting To : Chairman

Role Summary : The

Brand Head

will be responsible for crafting and implementing a unified brand strategy that reflects KR Mangalam’s values, vision, and educational excellence. This leadership role demands a blend of strategic thinking, creativity, and strong execution skills to build a powerful and consistent brand identity across schools, university, digital platforms, and stakeholder communications.

Key Responsibilities :

1. Brand Strategy & Positioning

Develop and implement a holistic brand strategy for KR Mangalam Group, covering both schools and university.

Define and evolve brand positioning, messaging, and storytelling across physical and digital touch points.

Lead brand differentiation in the competitive education landscape.

Conduct regular brand audits and ensure consistent alignment between strategic goals, communication tone, and audience perception.

2.

Campaign Planning & Execution

Lead the development and execution of integrated marketing campaigns (admissions, new programs, events).

Align campaigns with seasonal academic calendars and admission cycles.

Ensure 360° campaign rollout (Digital, Print, Outdoor, PR, Social Media).

3. Integrated Marketing & Communication

Create and implement

strategic communication plans

that enhance the brand’s repute nationally and globally.

Oversee all brand communication — advertising, PR, social media, internal communications, outdoor, and events.

Drive campaigns that reinforce institutional strengths —

research, innovation, global exposure, and student outcomes .

Collaborate with the

Admissions, PR, and Academic divisions

to ensure consistent messaging that aligns with admission goals and institutional credibility.

4. Reputation Management & PR

Develop a strong narrative and voice for the group through PR campaigns, thought leadership, and media relations.

Build partnerships with educational influencers, parent communities, and student ambassadors.

Conceptualize opinion pieces, success stories, and faculty features that highlight research, innovation, and impact.

Manage crisis communication, if required.

5. Research-Oriented Brand Development

Leverage

data-driven insights and perception studies

to guide marketing communication.

Monitor

education sector trends, ranking parameters (NIRF, NAAC, QS),

and stakeholder expectations.

Commission

market research

to evaluate brand visibility, competitor positioning, and student / parent perception.

Develop measurable goals to improve

brand equity, recall, and reputation indices .

6. Performance Monitoring & Reporting

Track key brand KPIs : awareness, perception, digital reach, engagement, and campaign ROI.

Conduct periodic brand audits and market research to evaluate brand health.

Present branding performance reports to senior leadership with actionable insights.

7. Lead Generation

Building strong brand awareness and trust, which increases inbound inquiries.

Designing campaigns and messaging that resonate with prospective parents and students.

Aligning brand experience with the expectations of the target audience to nurture leads.

8 .

Creative & Visual Identity Governance

Supervise

Creative Directors (Art & Copy)

to ensure premium brand aesthetics and strong storytelling.

Maintain uniformity in

design language, tone of voice, photography, and brand narratives

across university and schools.

9.Stakeholder & Team Leadership

Lead and mentor the branding and creative teams.

Work closely with school principals, marketing heads, academic leadership, and external agencies.

Report performance metrics to senior management and suggest optimizations.

Key Requirements :

Master’s degree in Marketing, Branding, Mass Communication or related field.

10+ years of experience in brand management / marketing, preferably in Education, Tech, Fashion, Automobile, Real Estate etc.

Proven experience in building and scaling premium brands.

Strong storytelling, visual design sensibility, and campaign planning skills.

Ability to work in a cross-functional, collaborative environment.

Excellent communication, leadership, and stakeholder management skills.

Interested Candidates can visit our website and they can send the resume on this mail id :

Website - K. R. Mangalam University

Email ID - krmujobs@krmangalam.edu.in