About the Role
We’re on the lookout for a Creative Strategist with a strong grasp on performance marketing and influencer-led content to join our fast-growing D2C healthcare brand. In this role, you’ll lead the development and execution of high-converting video, static, and multimedia content for performance marketing campaigns. You’ll collaborate closely with designers, influencers, brand, and product teams to bring data-backed creative concepts to life—content that doesn’t just look good but performs .
Key Responsibilities - Creative Strategy & Content Planning
- Develop compelling content strategies and concepts aligned with brand goals and campaign performance metrics.
- Create story-driven narratives and hooks for influencer videos and statics that drive acquisition and conversions.
- Collaborate with performance marketing and media buying teams to align creatives with audience behavior and funnel goals.
Storyboarding & Production Oversight
Lead storyboarding and ideation for short-form video ads, product-focused statics, and engaging GIFs.Work closely with internal and external teams including designers, editors, influencers / models, and production partners to ensure creative quality and consistency.Oversee content production across platforms such as Meta (FB / IG), YouTube, and Display Ads.Performance-Driven Creative Optimization
Analyze creative performance data (CTR, CVR, CAC) and iterate creatives accordingly.Run A / B tests across creative variations to improve ROAS and reduce drop-offs.Continuously refine messaging, visuals, and formats to ensure creative resonance and ROI.Trendspotting & Consumer Insights
Stay ahead of influencer and performance content trends, platform algorithm changes, and creative formats (e.g., Reels, Stories).Research audience preferences, competitor creatives, and content performance to guide new concepts.Leverage audience insights to personalize content for various buyer personas and funnel stages.Influencer Collaboration & Coordination
Align influencer creative direction with paid campaigns for maximum synergy and reach.Ensure influencer-produced content stays true to the brand tone, aesthetic, and product positioning.Coordinate end-to-end with influencers, models, production houses, and agencies for timely content delivery.Campaign Management
Plan and manage the production of multiple content assets simultaneously.Ensure on-time delivery of assets optimized for various platforms.Maintain creative consistency while adapting formats and messaging for different campaign goals.Key Requirements
Bachelor’s degree in Marketing, Communications, Film Production, or related fieldsMinimum 1 year of experience in creative strategy, performance marketing, or influencer content production—preferably in D2C, beauty, wellness, or skincareHands-on experience in developing influencer-led creatives (videos, statics, GIFs) for paid marketingStrong understanding of digital performance metrics, funnel behavior, and ad platform creative requirementsProficient in creative briefing, scripting, and concept pitchingFamiliarity with video editing, design tools, and social ad formatsExcellent communication, project management, and cross-functional collaboration skillsWhy Join Us?
Be part of a fast-growing D2C brand that’s disrupting the wellness spaceWork on creatives that actually drive business impactCollaborate with top-tier influencers and creatorsOwn the creative strategy from concept to conversionTo Apply :
Please share your portfolio, creative samples (especially performance-driven videos / statics)
