Content Strategist

Key Responsibilities

➢ Develop and execute content strategies across Instagram, YouTube, LinkedIn, and emerging platforms tailored to service-based audiences

➢ Concept, script, shoot, and edit content (video-first + some static) that’s native to each platform ➢ Own and manage end-to-end content calendars, channel-wise

➢ Build and scale a creator and influencer ecosystem to amplify brand messaging

➢ Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features)

➢ Optimize content for reach, retention, saves, shares, and conversions

➢ Analyze performance data regularly to iterate on formats, frequency, and messaging

➢ Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed

➢ Work closely with the performance marketing team to align organic content with paid strategy.

4+ years of proven experience as a content creator, social strategist, or hybrid role

• Solid understanding of content formats that work for service-based brands
• Ability to conceptualize and execute brand stories visually and tonally
• Proven success in building social media growth from scratch or scale
• Strong understanding of algorithms, trends, platform-native behaviors
• Experience collaborating with creators, influencers, or UGC producers
• Great creative instincts : smart, sharp, on-brand
• Self-starter energy with strong creative and analytical thinking