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Deputy Area Manager IMF & New Growth Initiatives
Deputy Area Manager IMF & New Growth InitiativesMax Life Insurance • Guwahati, Assam, India
Deputy Area Manager IMF & New Growth Initiatives

Deputy Area Manager IMF & New Growth Initiatives

Max Life Insurance • Guwahati, Assam, India
6 days ago
Job description

About Max Life Insurance :

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation.

Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its

operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital.

As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore.

For more information please visit the Companys website a t

We Stand for : Caring

A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance.

Collaboration

A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork.

Customer Obession

A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience.

Growth Mindset

An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance.

People Leadership

A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes.

Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.

Job Description

Job Title

Deputy Regional Manager - IMF & New Growth Initiatives

Location

Multiple Location ( PAN India )

Department

Agency

Function

Insurance Marketing Firm

Reporting to

Zonal Vice President - IMF

Band

4B

Function Summary

IRDA Regulation on IMF was released on Jan 2015 where companies which are LLP / Pvt limited / cooperative societies were allowed to distribute financial products. IMFs are allowed to deals in Insurance of 6 companies (2LI 2GI 2 HI) mutual funds banking products post etc. Max life spotted this opportunity to attract established financial distributors from the market to engage and distribute max life products PEARL ACQUISITION. A dedicated team of 50 CDMs were recruited in two phases and trained to hire & farm these relationships. Currently we have 95 licensed IMFs on board and expected to touch 150 which are work in progress. The pool of IMF s primarily comprises of top Agents in Insurance Wealth Managers Loan DSA CA Ex - employees from financial services with an existing customer base customer base. Present IMF carries avg. 2500 customers and big turnover book. As a later part of Pearl acquisition strategy Insurance Managers is a career option provided to establish financial distributors who are not able to meet the requirements of forming an IMF. This has also proven to be an exciting opportunity. Insurance Manager is part time employee model which provides a platform to the pearl to associate with MLI and improve their earnings flexible working hours and better choices to their customers. IM will be different from an ADM / APC as he will not be recruiting and mentoring Agents and will only source business by penetrating into his existing client base. Avg book size with them is also 750 customers.

Job Summary :

Manage the Offices as a revenue center head

  • Manage the Office sales targets
  • Ensure recruitment and development of all associates in the region
  • Manage customer service training zone regional business verticals and operations.

Key Responsibilities / Key Deliverables :

  • Understand the IMF regulation value proposition & registration process
  • Develop and implement the IMF / IM acquisition plan
  • Identify potential sources for competition Agent and potential IMF / IM prospects
  • Evaluate and implement venue marketing / focus-group approaches to engage prospects
  • Coach and assist team in meetings with key prospects
  • Measure conversion of leads through effective pitch of IMF value proposition
  • Ensure quality of IMFs / IMs in sync with desired profile
  • Ensure enablers for IMF / IM setup of agreed prospects
  • Liaise with Max One to enable multiple licensing
  • Empanel & coordinate with CAs for setting up the new firms
  • Oversee technology support to enrolled IMFs
  • Ensure seamless contracting of IMFs / IMs with Max Life
  • Manage performance of setup IMFs / IMs in steady state
  • Implement a performance management and rewards system to manage IMF / IM profitability

  • Provide marketing training and operational support to IMFs / IMs
  • Manage attrition of IMFs through revival or replacement
  • Build an effective and stable team
  • Ensure timely recruitment of team

    Alignment with support functions (working with & through others)

  • Contribute to developing talent pool and leadership pipeline
  • Training & development of team
  • Drive quality of business sourced from IMFs / IMs
  • Ensure right product mix and control key quality measures such as leakage and persistency

  • Manage compliance and financial risks
  • Measures of Success :

  • IMF Acquisition
  • Revenue
  • IMF Activity & Retention
  • Team Productivity
  • Team Retention
  • Quality of Business
  • Desired qualification and experience

  • Educational Background : Preferably a post graduate
  • Work Experience
  • At least 10 - 12 years of experience in Sales
  • Office Head profile of Agency in the current structure
  • At least 18 months in current role
  • KNOWLEDGE / SKILLS / ABILITIES

  • Technical Skills
  • Behavioral Skills
  • Team Handling
  • About Axis Max Life Insurance

    Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Ltd. is a Joint Venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24 Axis Max Life Insurance has achieved a gross written premium of INR 29529 Cr. For more information please visit the company website at .

    #ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply

    Required Experience :

    Manager

    Key Skills

    Sales Experience,Direct Sales,retail Experience,Hospitality Experience,Management Experience,Process Improvement,Outside Sales,Team Management,Kaizen,Leadership Experience,Public Speaking,Supervising Experience

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Deputy Manager • Guwahati, Assam, India

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