Channel Lead - FMCG

Role Overview :

As a Channel Lead, you will be responsible for developing and managing sales channels, ensuring strong distribution partnerships, and driving revenue growth.

You will collaborate with cross-functional teams to optimize retail, online, and offline channels, ensuring our products reach a wider audience effectively.

Key Responsibilities

• Develop and execute a robust channel strategy to drive sales and brand visibility.
• Build and maintain strong relationships with distributors, retailers, and e-commerce platforms.
• Analyze market trends, competitor strategies, and customer behavior to identify growth opportunities.
• Optimize sales performance across multiple channels, ensuring effective inventory and pricing management.
• Collaborate with marketing, product, and operations teams to ensure seamless execution of go-to-market strategies.
• Track key performance metrics and provide insights to enhance channel performance and maximize ROI.

Qualifications & Skills

(ref : iimjobs.com)