Digital Marketing Specialist

Digital Marketing Specialist – B2B Lead Generation (Recruitment & Finance Outsourcing)

About Us

We are a growing Recruitment and Finance Outsourcing firm that partners with international clients to provide high-quality talent, finance, and accounting support solutions.

Our mission is to help businesses scale faster through smarter talent and finance operations.

To accelerate our growth, we’re looking for a Digital Marketing Specialist who can design, execute, and optimize B2B lead generation campaigns across digital channels — especially LinkedIn, email marketing, and content marketing.

Role Overview

As our Digital Marketing Specialist , you’ll own the strategy and execution of campaigns that generate high-quality leads for both our Recruitment and Finance Outsourcing services.

You’ll manage digital funnels from awareness to conversion, collaborate with sales teams on lead nurturing, and use data-driven insights to optimize performance.

Key Responsibilities

🎯 B2B Lead Generation

• Develop and manage multi-channel lead generation campaigns across LinkedIn, Google Ads, and email automation .
• Build and optimize landing pages and lead magnets (eBooks, webinars, case studies) targeting HR leaders, CFOs, and business owners.
• Implement LinkedIn outreach campaigns using Sales Navigator and marketing automation tools.
• Create targeted content (posts, whitepapers, newsletters) that attract qualified B2B audiences.
• Segment and nurture leads through CRM and marketing automation workflows (e.g., HubSpot, Zoho, ActiveCampaign).

📈 Digital Campaign Management

💬 Content & Social Media Marketing

🔍 Analytics & Optimization

Requirements

✅ Must Have

💡 Nice to Have