Place of posting : Kolkata
CTC : Rs. 5 LPA (negotiable based on candidature)
Job Description : Content Writer (Social Media, E-Commerce & CRM)
Position : Copywriter - Digital & Social Media
Department : Marketing / Digital
Location : Kolkata
Reports to : Marketing Lead
Mode : Full time, in office
Role Overview
We are seeking a creative and detail-oriented Copywriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.
Key Responsibilities
Social Media
- Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).
- Collaborate with design / video teams to develop thumb-stopping creatives.
- Adapt content to trending formats (Reels, Shorts, Stories, Carousels).
- Maintain consistent tone of voice while aligning with campaign goals.
- Create campaign one-liners with potential of virality
E-Commerce
Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website.Create A+ content / enhanced brand content for product listings.Write promotional copy for website banners, landing pages, and campaigns / sale eventsEnsure accuracy of product details and consistency across platforms.CRM (Email, SMS, WhatsApp Marketing)
Craft persuasive subject lines, body copy, and CTAs for CRM campaigns.Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers).Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation).Collaborate with CRM team to A / B test and optimize copy for open / click rates.KPIs & Success Metrics
Engagement rates (likes, shares, comments, saves) on social media.CTR & conversion rates on e-commerce listings and campaigns.Open rates, CTR, and conversions for CRM campaigns.Consistency in tone of voice and brand guidelines across all touchpoints.Candidate Requirements
Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.4-6 years of proven experience in copy / content writing (preferably in digital marketing / e-commerce).Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing.Ability to write clear, concise, and persuasive copy for multiple formats.Familiarity with tools like Google Analytics, SEMrush / Ahrefs, Mailchimp / Klaviyo, or similar.Excellent communication, editing, and proofreading skills with attention to detailPreferred Skills
Experience in FMCG, e-commerce, or D2C brands.Experience in both long content and short form of copywritingUnderstanding of performance marketing metrics and how copy impacts results.