The Offer
- Work alongside & learn from best in class talent
- Flexible working options
- Opportunity to make a positive impact
The Job
Position Overview :
We are seeking a senior-level associate with a minimum of 4 years of experience in the pharmaceutical marketing industry. The ideal candidate will be responsible for implementing campaigns for pharma / biotech clients. The Paid Search Manager will report to the COO.
Key Responsibilities :
Implementing and supporting paid search campaigns for healthcare providers (physicians, nurse practitioners, physician assistants, etc.) and healthcare consumers (patients and caregivers), including but not limited to account setup, strategy development, organization, and managementDaily use of reporting, analytics, and trend toolsCampaign set-up : keyword development, ad copy creation & testing, account set-up and restricting, bid and budget managementResponsible for all basic tactical execution and campaign audits for HCP and ConsumerEffectively prioritizes efforts to focus on delivering the most important things tracks and reports on campaign results, data analysis and participates in weekly client callsConsistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.Plan, design, and operate HCP and Consumer paid search campaigns : Campaign Launches, Campaign Management, Budget Management, Bid Management & A / B Testing.Track and monitor reporting of campaign results daily / weekly / quarterly / yearly basis, including Quarterly Business Reviews & End of Year Analysis.Campaign budget maintenance & monitoring to ensure proper pacingEffectively communicates insights and findings based on campaign performance to their client.Prerequisites :
We value experience with pharmaceutical or biotech companies, marketing agencies, creative agencies.Soft Skills :
Excellent communication and verbal skills.The Profile
Qualifications :
You have at least 4 years experience ideally in a Media and Communications Agency for the Pharmaceutical Services Industry.You have a working knowledge of executing Paid Search Strategies targeting HCPs, Patients, and Caregivers Experience within the Pharmaceutical Marketing sector would be a strong advantage.You pay strong attention to detail and deliver work that is of a high standardYou possess strong analytical skills and are comfortable dealing with numerical dataYou are highly goal-driven and work well in fast-paced environmentsThe Employer
Our client is a US-based cutting-edge life sciences omnichannel marketing and analytics SaaS platform company that partners with pharmaceutical, biotech and other life sciences companies to help deliver the Right Message to the Right Physician through the Right Channel at the Right Time by deploying the power of advanced predictive analytics and machine learning.
