Demand Generation Specialist
ConfidentialNavi Mumbai, Mumbai City, Mumbai1 day ago
Job descriptionOversee SEO, SEM, website performance, marketing automation, and paid media strategies Manage digital tools and platforms (HubSpot / Marketo, Google Analytics, LinkedIn Campaign Manager, etc.) Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.) Leverage AI-driven tools for targeting, campaign optimization, and content personalization Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes Lead and mentor a small team of digital marketers, analysts, or interns Manage external vendors / agencies for paid campaigns, content, creative, or technology support Ensure campaigns are delivered on time, within scope, and budget Track and analyze campaign performance and lead journey Conduct A / B testing and implement data-driven optimizations to improve ROI Prepare monthly / quarterly marketing performance dashboards
Key Responsibilities :
Demand Generation & Campaign Management
- Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.)
- Own the lead funnel and drive MQLs through content marketing, paid media, webinars, and events
- Collaborate with sales and product teams to align campaigns with business goals and buyer personas
- Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact)
Digital Marketing Execution
AI & Marketing Technology
Team & Vendor Management
Analytics & Optimization
Skills Required
Marketing, Project Management, Demand Generation, Campaign Management
Create a job alert for this search
Demand Generation Specialist • Navi Mumbai, Mumbai City, Mumbai