Executive - Account-Based Marketing

Location : Gurgaon HQ Employment Type : Full-Time

About Us :

At PolicyBazaar for Business, we are reimagining how businesses approach financial security and

insurance. As we build out our demand generation function through Account-Based Marketing (ABM)

outbound strategies, we’re looking for innovative and data-driven individuals to join our growing team.

Role Overview :

The ABM Associate will play a critical role in developing and executing highly targeted and personalized

marketing campaigns to engage key accounts. This is an exciting opportunity for a results-oriented

individual to work closely with the sales, marketing, and analytics teams to drive measurable business

outcomes.

Key Responsibilities :

1. ABM Strategy Development :

○ Assist in the creation and execution of tailored ABM campaigns for key accounts.

○ Collaborate with cross-functional teams to develop account-specific strategies.

2. Campaign Management :

○ Design and implement multi-channel campaigns leveraging email, social media,

content marketing, and digital advertising.

○ Ensure campaigns are aligned with account objectives and deliverables.

3. Personalization & Targeting :

○ Research target accounts to understand their needs, pain points, and decision-making

processes.

○ Customize messaging and content for specific personas within target accounts.

4. Data Analysis & Reporting :

○ Monitor and measure campaign performance using analytics tools.

○ Provide insights and recommendations for optimization.

5. Collaboration :

○ Work closely with the sales team to ensure alignment on key accounts and shared

goals.

○ Partner with creative teams to develop impactful content and assets.

Preferred Qualifications :

• MBA from a reputed institution (specialization in Marketing or Strategy is a plus).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing and CRM tools (e.G., HubSpot, Marketo, Salesforce) is preferred.
• Knowledge of digital marketing channels and ABM platforms is a plus.
• Ability to work in a fast-paced, results-oriented environment.

What We Offer :