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Graphics Designer
Graphics DesignerInstitute of Advance Education & Research(IAER) • Lucknow, Republic Of India, IN
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Graphics Designer

Graphics Designer

Institute of Advance Education & Research(IAER) • Lucknow, Republic Of India, IN
1 day ago
Job description

Job Description – Graphic Designer

Location : Kolkata

Department : Marketing & Communications

Type : Full-Time

About the Role

IAER is looking for a highly creative and detail-oriented Graphic Designer to strengthen our digital brand identity and support our growing presence across social media, websites, and promotional platforms. The ideal candidate should have a strong sense of design, modern aesthetics, and the ability to convert concepts into visually compelling creatives that resonate with students, parents, and industry partners.

Key Responsibilities

1. Creative Conceptualization

  • Develop fresh, engaging design concepts aligned with IAER’s brand voice and marketing goals.
  • Collaborate with the content and social media teams to ideate creative campaigns, visuals, and layouts.
  • Interpret briefs to deliver impactful visuals for both digital and print platforms.

2. Social Media Creatives

  • Design daily posts, reels covers, stories, event announcements, carousel posts, and ads for platforms like Instagram, Facebook, LinkedIn, and YouTube.
  • Ensure consistency in brand style, color palette, fonts, and messaging across all social media content.
  • 3. Marketing & Promotional Materials

  • Design brochures, flyers, banners, hoardings, standees, academic program sheets, campus collateral, and branding material.
  • Create engaging presentation decks, infographics, and promotional emails.
  • 4. Website & Digital Marketing Assets

  • Develop website banners, landing page graphics, thumbnails, and UI-enhancing visuals.
  • Create visually appealing ad creatives for performance marketing (Google Ads, Meta Ads, LinkedIn Ads).
  • 5. Event & Photography Coordination

  • Support photo / video shoots by planning design requirements and providing creative direction.
  • Assist in designing event branding : backdrops, certificates, badges, signage, stage designs, etc.
  • 6. Print Production & File Management

  • Prepare print-ready files, ensuring accuracy in sizing, bleed, resolution, and color profiles.
  • Maintain an organized library of design files, brand assets, and templates.
  • 7. Brand Identity Development

  • Maintain and upgrade the IAER brand guidelines to ensure uniformity in all design output.
  • Work on refreshing logos, icons, brand fonts, and templates as needed.
  • 8. Collaboration & Team Support

  • Work closely with the content writer, videographer / editor, social media manager, and admission team.
  • Take feedback constructively and refine designs as per campaign or leadership requirements.
  • Required Skills & Competencies

    Technical Skills

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro / After Effects is a plus).
  • Strong understanding of typography, color theory, layout design, and digital aesthetics.
  • Experience creating social media campaigns and ad creatives.
  • Knowledge of print production standards and formats.
  • Soft Skills

  • Creativity and attention to detail.
  • Ability to meet deadlines and handle multiple projects simultaneously.
  • Strong communication skills and openness to feedback.
  • Ability to work independently and in a team setup.
  • Qualifications

  • Bachelor’s degree / diploma in Graphic Design, Fine Arts, Multimedia, or related field.
  • 1–3 years of experience in graphic design (education sector experience is a plus but not mandatory).
  • Portfolio demonstrating a strong command of creative design work.
  • Why Join IAER?

  • Opportunity to build a strong creative portfolio within the education sector.
  • Freedom to innovate and work on diverse projects—social media, branding, marketing campaigns, digital ads, events, etc.
  • Collaborative work environment with growth opportunities.
  • Create a job alert for this search

    Graphic Designer • Lucknow, Republic Of India, IN

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