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Technology Market Research Analyst

Technology Market Research Analyst

IDC Asia / PacificBengaluru, Republic Of India, IN
1 day ago
Job description

Overview

IDC is seeking a Research Analyst, Tech Buyer Data, to join our TechMatch program. In this hands-on role, you will research software markets, create and refresh high volumes of commercial and technical information on software providers, and ensure data quality for our AI-driven sourcing platform. You will be a key contributor to a team that is reshaping how enterprises evaluate and select technology, cutting through the complexity of vendor landscapes and accelerating software procurement with trusted, data-driven insights.

Why IDC ?

IDG is a dynamic and innovative data, research, and services company at the forefront of guiding the global technology market ecosystem. Our mission is to help companies grow by putting technology insights into action, and empowering businesses to make better decisions and thrive in the digital-first age.

Responsibilities

  • Data Structuring : Convert unstructured data inputs (e.G. from spreadsheets, reports, or websites) into standardized and structured formats.
  • Data Management : Create, maintain, and refresh different type of information on software providers, ensuring data completeness and consistency.
  • Data Enrichment : Use AI tools and automation techniques to clean, categorize, and enrich vendor and product datasets.
  • Market Research : Research and analyze software markets to identify key vendors, products, modules, SKUs, and pricing structures.
  • Quality Assurance : Perform regular data validation and quality checks;

identify inconsistencies or gaps and suggest corrective actions.

  • Collaboration : Work closely with analysts, engineers, and product teams to ensure data accuracy and alignment with research objectives.
  • Reporting & Insights : Support in creating research summaries, dashboards, or visual presentations of data insights.
  • Qualifications

  • More than 2 years of experience as a Research Analyst, Data Analyst, or Business Analyst.
  • Fair understanding of software or IT industry concepts (vendors, pricing models, product segmentation).
  • Proficiency in MS Excel (pivot tables, lookups, data cleaning).
  • Good analytical and attention-to-detail skills.
  • Good communication skills to explain findings clearly.
  • Eagerness to learn new tools, systems, and methodologies.
  • Collaborative and open to feedback.
  • Exposure to AI or LLM tools (e.G., ChatGPT, Perplexity) for research or data enrichment.
  • Experience working with PowerPoint for presenting research findings.
  • Familiarity with data quality checks , research databases, or benchmarking studies in software / cloud / IT markets.
  • Experience with data visualization tools such as PowerBI, Tableau.
  • IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic.

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