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Head of Brand & User Acquisition

Head of Brand & User Acquisition

PropkeeRepublic Of India, IN
1 day ago
Job description

Location : Mumbai, India

Type : Full-Time | On-site

At Propkee, we’re building the world’s first video-first real estate discovery platform - transforming how verified developers, brokers, and buyers connect across the UAE and beyond.

We’re now looking for a Head of Marketing - a strategic, data-led leader who can define Propkee’s brand voice, scale user acquisition, and build a marketing engine that drives measurable business growth.

What You’ll Own

  • Define and execute the end-to-end marketing strategy across brand, growth, performance, and partnerships.
  • Lead Propkee’s positioning and storytelling across B2B (developers, brokers) and B2C (buyers, investors) segments.
  • Build and manage a multi-channel growth engine spanning paid media, organic, influencer, and content marketing.
  • Partner with Product and Sales to align marketing funnels with revenue outcomes - from lead generation to conversion.
  • Oversee Propkee’s brand architecture, ensuring every touchpoint reinforces trust, transparency, and innovation.
  • Drive data-driven decision making - measure ROI, CAC, and retention metrics through robust analytics.
  • Manage agencies, creative vendors, and cross-functional teams to ensure operational excellence.
  • Mentor and scale a high-performing in-house team - content, social, and performance.
  • Act as Propkee’s brand ambassador across key developer networks, industry events, and collaborations.

Who You Are

  • 6-10 years of progressive experience in marketing leadership roles (preferably in tech, proptech, or consumer marketplaces).
  • Proven success in building and scaling brands across digital and offline ecosystems.
  • Strong command of performance marketing, analytics, and brand building.
  • A storyteller with deep creative intuition - and the analytical rigor to back it up.
  • Experience managing 7-figure marketing budgets and delivering measurable ROI.
  • Adept at working in fast-moving, founder-led environments with high accountability.

    • Why Propkee

  • Join a fast-scaling UAE startup redefining how properties are marketed and trusted.
  • Build a marketing organization from the ground up - with full ownership and autonomy.
  • Work directly with the founders on brand, strategy, and global expansion.
  • Competitive salary, creative freedom, and a high-impact leadership seat.
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    Head Of Brand • Republic Of India, IN