Xiaomi - Assistant Manager - Social Media

About the Role :

Xiaomi India is seeking a creative, data-driven, and experienced Assistant Manager social media to lead our social media strategy, drive unique storytelling and engagement, and strengthen our brand presence across India. The ideal candidate will have a deep understanding of digital platforms, consumer behaviour, and social trends, with a proven track record of managing large-scale social campaigns for prominent brands.

Key Responsibilities :

• Build Xiaomi's brand preference amongst Gen Z audience by establishing our technological superiority, as well as focusing on consumer passion to build meaningful connections.
• Develop and implement a comprehensive strategy tailored to each platform.
• Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
• Leverage insights to refine and evolve the social media strategy.
• Lead content planning and calendar management, ensuring a mix of product-led, brand-led, and community-driven content.
• Collaborate with the creative team to design content that resonates with the target audience.
• Track and analyze the performance of social campaigns, leveraging data to optimize content and strategy.
• Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals
• Monitor, respond to, and engage with followers to foster a strong online 5-6 years of hands-on experience in managing social media for well-known brands or agencies.
• Strong understanding of social media metrics, tools, and best practices.
• Exceptional communication, storytelling, and copywriting skills.
• Experience in handling product or brand campaigns at scale.
• Ability to manage multiple projects in a fast-paced environment.
• Familiarity with performance marketing and digital advertising is a plus.
• Experience working in the technology or consumer electronics sector (not mandatory)

(ref : iimjobs.com)