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Area Sales Manager
Emami LtdSurat, Gujarat, India10 days ago
Job descriptionDevelop and implement sales plans aligned with company strategy to achieve area sales targets. Manage effective product routing to maximize availability and reduce logistics costs. Ensure all sales activities adhere to allocated budgets and trade marketing guidelines. Expand market growth through management and development of Distributors, Retailers, and Stockists Execute trade promotions and customer engagement schemes to drive business growth Identify and recommend new product opportunities or improvements based on market insights and competitor activity. Enhance forecast accuracy and implement Go-To-Market (GTM) strategies. Improve distributor and field force efficiency through automation and capability building. Support new product launches and promotional activities to strengthen brand positioning. Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals Analyse sales data and provide actionable insights to the Regional Sales Manager Monitor competition and provide feedback for counter-strategies to Regional Sales Manager Ensure stock availability and hygiene across the distribution network. Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements. Address and resolve damage claims arising during in-transit movement of goods. Manage and lead a team of Area Sales Executives and Market Reps Train and develop team members to ensure capability enhancement and performance delivery. 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD) Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory. Proficiency in MS Excel, PowerPoint MBA / PGDM in Marketing, Sales, or Business Management Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals. Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage. Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance. Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness. Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership. Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes. Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth. Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.
We are hiring!
Position : Area Sales Manager – General Trade, Consumer Care Division (CCD)
Location : Surat
Reporting to : Regional Sales Manager
Industry : FMCG
Why Join Us?
- We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
- Collaborate with passionate teams in a growth-focused environment.
About the job
We are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division . If you have strong FMCG experience and a passion for building winning markets, we would love to connect!
Your responsibilities will include :
Sales Planning & Execution
Channel & Market Development
Sales Performance Improvement
Market Intelligence & Reporting
Operational Efficiency
Team Leadership
What we are looking for?
What will make you successful?
Ready to Make an Impact?
Apply now
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Area Sales Manager • Surat, Gujarat, India
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