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Marketing Copywriter

Marketing Copywriter

ConfidentialGurugram, Gurgaon / Gurugram, India
8 days ago
Job description

About Upthrust

We&aposre a B2B SaaS marketing agency that actually gets results. No fluff, no "synergy" BS - just data-driven strategies, conversion optimization, and marketing that works.

We help SaaS companies scale without burning cash on tactics that don&apost convert. PPC, Paid Social, growth hacking - whatever drives the pipeline, we do it.

We need a copywriter who can handle the chaos of agency life. You&aposll be juggling 5-7 clients at once (yes, really), writing everything from LinkedIn posts that don&apost sound like ChatGPT / Claude to landing pages that actually convert.

What You&aposll Actually Be Doing

Look, we&aposre not gonna sugarcoat it :

  • Writing LinkedIn content for founders who think they&aposre thought leaders (some actually are)
  • Creating Google / LinkedIn ad copy that makes people click (0.5% CTR has us celebrating ????)
  • Landing pages that convert - not just look pretty
  • Email sequences that don&apost immediately hit spam
  • Blog posts that humans AND Google actually like
  • Case studies that don&apost read like corporate propaganda

You&aposll bounce between clients faster than attribution claims in a LinkedIn ads report.

One minute you&aposre writing for a CRM company, next it&aposs AI tooling, then suddenly you&aposre deep in deeptech land.

The Non-Negotiables :

  • 1-2 years B2B copywriting (if you&aposve survived SaaS copywriting, even better)
  • Can switch from writing a 5-word headline to a 2000-word article without breaking a sweat
  • You get that B2B buyers are people too - they don&apost want to read jargon soup
  • Multiple deadlines don&apost make you panic
  • You can figure out what the hell a client does even when their website says "we leverage synergistic solutions for digital transformation"
  • Notion, Slack, and Figma don&apost scare you

    • Bonus Points If :

  • Your portfolio doesn&apost all sound the same
  • You&aposve ghostwritten for executives and made them sound human
  • You understand SEO beyond "just add keywords"
  • You can explain complex sheet simply
  • You&aposve hit content quotas that made you question your life choices, but delivered anyway

    • What&aposs In It For You :

  • Competitive salary (we actually pay well, not "competitive" like everyone says)
  • Work with 8-10 different SaaS brands (variety is the spice of life or whatever)
  • Health insurance
  • Work from wherever (within reason)
  • Learn directly from founders who&aposve actually done the thing
  • Fast-paced environment (translation : you&aposll learn more in 6 months than most learn in 2 years)

    • Here&aposs the thing :

    Agency life isn&apost for everyone. It&aposs fast, it&aposs demanding, and yes, sometimes you&aposll be writing about software you didn&apost know existed yesterday.

    But if you&aposre the type who gets a weird satisfaction from turning boring B2B products into copy that actually resonates, we should talk.

    Send your best piece only 1.

    Show us you can write for different voices. Prove you can handle the pace.

    No cover letters starting with "I am writing to express my interest in..." please. We&aposll know you&aposre interested. You applied. ????

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    Skills Required

    Figma, Slack

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    Copywriter • Gurugram, Gurgaon / Gurugram, India