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VP, Monetization & Partnerships

VP, Monetization & Partnerships

Glazer GamesSurat, Gujarat, India
15 days ago
Job description

About THRYL

THRYL is India’s social-gaming & esports super-app for Gen-Z, unifying casual games, tournaments, live streaming, and ethical rewards. We’re scaling a multi-pillar monetization engine across ads, offerwall, brand sponsorships, creator spend, and user-pay products (micro-subs, passes, tips).

Location : Delhi NCR / Surat (Hybrid)

Function : Revenue & Monetization Leadership

Reports to : Founder & CEO

Teams you’ll lead : Ad Monetization, Brand / Partnerships Sales, Creator Monetization, Pricing & Packaging, Revenue Ops / CRM, and Monetization Analytics

Role Summary

Own the revenue P&L and build THRYL’s monetization machine end-to-end : strategy, packaging, pricing, experimentation, partner ecosystem, forecasting, collections, and compliance. You’ll scale monetization across ads, offerwall, sponsorships, and user-pay while safeguarding UX, brand safety, and long-term LTV.

What You’ll Own (Outcomes)

  • Deliver consistent MoM revenue growth and QoQ ARPDAU uplift while maintaining player experience.
  • Optimize the revenue mix (Ads / Offerwall / Brand / User-Pay / Creator) to reduce risk and seasonality.
  • Establish a predictable enterprise and mid-market pipeline with high renewal rates and strong QBR discipline.
  • Launch and scale new SKUs (season passes, micro-subs, tokenized perks, creator tips) with clear payback and churn metrics.
  • Build a high-performing Monetization org with clear OKRs, SLAs, and experiment velocity.

Key Responsibilities

1) Monetization Strategy & P&L

  • Define annual / quarterly revenue strategy, targets, and contribution mix by channel and surface (games, tournaments, live streams, community).
  • Create pricing, packaging, and discount guardrails ; approve non-standard deals and sponsorship constructs.
  • Own revenue forecasting, scenario plans, and board-ready reporting with Finance.

    • 2) Ads, Mediation & Offerwall

  • Lead relationships with ad networks / SSPs / mediation partners (MAX / ironSource, AdMob, Unity, Applovin, etc.) and offerwall providers.
  • Set floors, auction / bidding strategies, ad stack tests, placement design, frequency caps, and latency SLAs.
  • Drive reward sizing, RV completion, and offerwall conversion→completion through A / B tests and in-product UX.

    • 3) Brand Partnerships & Sponsorships

  • Build tiered media kits, rate cards, and IO templates for endemic and non-endemic brands (naming rights, show segments, creator integrations, campus routes).
  • Hire / coach a hunting & farming sales team; enforce CRM hygiene, pipeline coverage, and deal reviews.
  • Ensure airtight execution with Studio / Esports and produce ROI-positive case studies.

    • 4) Creator & Community Monetization

  • Co-design creator rev-share programs (tips, badges, paywalled VODs) and season / campaign passes with Product.
  • Stand up affiliate / campus monetization with transparent attribution, fraud controls, and payouts.

    • 5) Revenue Ops, Data & Experimentation

  • Partner with Data to ship source-of-truth dashboards : ARPDAU, eCPM / fill, Impressions / DAU, RV completion, offerwall eCPM, LTV / CAC payback, churn.
  • Run a rigorous experimentation roadmap (10–15 tests / quarter) with clear success criteria and rollout playbooks.
  • Oversee invoicing, collections (DSO), and revenue recognition with Finance; manage leakage and margin.

    • 6) Compliance, Policy & Brand Safety

  • Institutionalize brand-safety, IVT / fraud checks, age gating, and publisher policy compliance.
  • Standardize MSAs / IOs / rev-share addenda with Legal; maintain audit-ready documentation.

    • KPIs (to be baselined and finalized in your first month)

  • Total Monthly Revenue (₹ / US$) & QoQ ARPDAU uplift
  • eCPM & Fill Rate by geo / placement; RV completion rate
  • Offerwall : CTR→start→completion %, eCPM , net payout
  • User-Pay : conv. to paid, ARPPU, renewals / churn (for passes / subs)
  • % Monetized DAU , Impressions / DAU, Ad latency SLA adherence
  • Brand : New / renewal IOs, avg. deal size, gross margin
  • Experiment Velocity & win rate; ROI of launched SKUs
  • DSO & Collection Rate , dispute rate, revenue leakage

    • 30 / 60 / 90-Day Plan

    0–30 days — Diagnose & Align

  • Full audit : ad stack, placements, SDK health, offerwall flows, pricing, active IOs, creator payouts.
  • Baseline dashboards; lock quarterly OKRs and experiment slate.
  • Refresh media kit / rate cards; prioritize top-50 accounts and partner gaps.

    • 31–60 days — Optimize & Prove Lift

  • Ship 6–8 experiments (reward tuning, floor tests, ad timing, offerwall sorting, UX nudges).
  • Pilot 1–2 new monetization partners; renegotiate floors and inventory packaging.
  • Close first wave of renewals / new IOs; publish 2 case studies.

    • 61–90 days — Scale & Launch New SKUs

  • Launch 1–2 user-pay products (e.g., micro-subs / season pass) with clear pricing and churn actions.
  • Stand up QBR cadence, collections playbook, and deal review governance.
  • Present quarterly Monetization Review : revenue lift, SKU roadmap, and hiring plan.

    • Ideal Profile

  • 10–15 years in mobile gaming / consumer apps / adtech / OTT with direct revenue ownership and team leadership.
  • Expert in ad monetization (mediation, bidding, floors, brand safety) and / or offerwall economics at scale.
  • Proven enterprise sales leadership : pipeline design, negotiations, renewals, and narrative selling.
  • Deep data fluency : cohorting, LTV / CAC models, experimentation, pricing science.
  • Strong cross-functional operator : Product, Data, Studio, Finance, Legal, Creator Partnerships.

    • Nice-to-Have

  • Live-stream monetization, creator economy experience.
  • India consumer payments / tax familiarity; global advertiser relationships.
  • Comfort with tokenized rewards / virtual goods (compliance-first mindset).

    • Tools

    MAX / ironSource, AdMob / Unity, AppsFlyer / Adjust / Branch, Firebase / Amplitude / Mixpanel, BigQuery / Looker, HubSpot / SFDC, Notion / ClickUp, Sheets / Excel.

    Leadership & Org Design

  • Hire / mentor a Monetization org (8–15 FTEs over 12 months) across Ad Ops, Sales, RevOps / CRM, Creator Monetization, and Analytics.
  • Define career ladders, incentive plans tied to revenue OKRs, and training for policy / brand safety.

    • Interview Process

  • Intro & Fit (30m)
  • Case Presentation : 90-day plan for a 70K-MAU / 40K-DAU app; 5 experiments, 5 accounts, and a revenue forecast.
  • Deep Dives : Ad stack & offerwall, pricing / packaging, and enterprise deal review.
  • Founder Round : Org design, culture, and board communication.
  • References .

    • Compensation & Benefits

  • Market-leading fixed + performance bonus on revenue OKRs; meaningful ESOPs .
  • Health cover, learning budget, top-tier gear.
  • High-autonomy role with direct visibility to founders and the board.

    • How to Apply

    Send your / resume and a 1-pager on your biggest monetization win + the first SKU you’d launch at THRYL at anand@glazer.games

    Subject : “VP, Monetization & Partnerships - [Your Full Name]”.

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    Partnership • Surat, Gujarat, India

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