Role Purpose
- Equipping the business team with insights on book / portfolio behavior with necessary data support
- Support the business / front end team with product & process initiative
Position Responsibilities
Sr. Key Responsibilities
1 Product Development & Maintenance :
Identification of banking needs through competition analysis (primary & secondary research)Identify markets / segments for which products are best fitted variants through feedback from branches / channels / research / customersDevelop offering based on potential of segments / regions keeping in mind ideal product mix requiredCustomisation requests for CA basis customers business requirement & commitmentPlan for promotional activities & campaign for product offeringsProduct Launch - Positioning, Branding, Marketing Collaterals, Communication, Roll out2 Process / Product Management :
Implement enhancements in product portfolio in line with present value offering (product, pricing, schedule of charges and packaging)Review processes suggest improvements resulting into TAT / Cost reduction and better customer service / experienceRelationship management with all stake holders for putting up the requirements in place – BSG, Operations, Cost Teams, Audit, Compliance, Legal, Marketing, etc.Product Training - Channels, Branches - Classroom / Knowledge Series / FAQs, etc.3 Product Profitability / Fee Income :
Periodical review of Product ProfitabilityCustomised accounts profitability review - for tracking commitmentFee Income – Monitor & review growth in fee income vis-à-vis targetsDesign & implement plans to improve penetrations in alternative channel and x-sell products along with other relevant teams4 Product / Process Compliance :
Ensuring the product offerings / campaigns are in line with regulatory guidelines i.e. product features, charges, services, etc. are in accordanceEnsure new product design adhere to all internal processes and procedures of the bankCoordinate with the Process, Branch Banking, Channel, Compliance, Risk for Audit & Compliance related parameters and their fulfilment related to CA productCompetency Requirements
Skill Attribute
Technical Skills
Working knowledge on MS OfficeKnowledge
Knowledge & understanding on Retail BankingBehavioural skills
Good Interpersonal & Communication skills – verbal, and written (including presentations, etc.)Proactive & Analytical thinkingTeam Player & Problem Solving approachAble to display the organizational valuesLearning attitudeEducational Criteria :
Post Graduate / MBA / CA with Min. 6-7 years' experience in Banking / Product / Liability Business roleSkills Required
Compliance, Retail Banking, Product Management, Profitability Analysis, Process Improvement, Ms Office