Lead Content Specialist

Experience Required : 6–10 Years

CTC : 4-6 LPA

Employment Type : Full-Time

About Gintaa

At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints.

Role Summary :

The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products.

Key Responsibilities :

• Content Strategy & Execution :
• Develop and implement a content strategy aligned with marketing and product objectives.
• Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals.
• Create high-quality, engaging content for various platforms, including :
• Blog articles, food-related guides, and editorial features
• Website and landing pages
• In-app copy, push notifications, and promotional messages
• Email marketing campaigns and newsletters
• Social media and paid ad creatives
• SEO & Performance Optimization
• Conduct keyword research and implement on-page SEO best practices.
• Optimize content structure, headlines, metadata, and internal linking to improve search visibility.
• Monitor performance using tools like Google Analytics, Search Console, SEMrush / Ahrefs, and iterate based on insights.
• Technical & Product Content
• Translate complex product features and user flows into clear, concise, and user-friendly content.
• Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app.
• Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content.
• Collaboration & Quality Assurance
• Work cross-functionally with SEO, design, marketing, and product teams.
• Maintain a consistent brand tone, voice, and content standards across all deliverables.
• Review and mentor junior writers or freelance contributors when required.

Required Qualifications :

Preferred Skills :

What We Offer :