Talent.com
This job offer is not available in your country.
[3 Days Left] Manager - Marketing & Communications

[3 Days Left] Manager - Marketing & Communications

Birla Institute of Technology and Science, PilaniIndia
10 hours ago
Job description

Key Responsibilities

Account-Based Marketing (ABM) Strategy & Planning :

  • Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.
  • Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams.
  • Create detailed account profiles and buyer personas for key decision-makers within target organizations.
  • Develop account-specific / industry specific marketing strategies and campaigns tailored to each target account's unique needs and challenges.
  • Work closely with Business development team to align with account-specific marketing collateral, presentations, and proposal materials.
  • Execute and optimize multi-channel ABM campaigns including email, digital advertising, events, and direct mail.

Content Creation & Brand management :

  • Create highly personalized, account-specific content including case studies, white papers, industry reports, and solution briefs.
  • Develop compelling B2B marketing collateral tailored to different stages of the enterprise buying journey.
  • Manage brand consistency across all B2B marketing channels and materials.
  • Oversee development of thought leadership content positioning WILP as an industry expert in corporate education.
  • Create content for multiple decision-makers within buying committees at target accounts.
  • Manage B2B-focused social media & advertising strategies across LinkedIn, Twitter, and industry-specific platforms.
  • Event Marketing & Thought Leadership :

  • Coordinate participation in industry conferences, trade shows, and corporate education events.
  • Organize account-specific events, webinars, and executive briefings for target accounts.
  • Manage speaker opportunities and thought leadership initiatives for faculty and leadership team.
  • Develop strategic partnerships with industry associations and corporate education networks.
  • Qualification and Personal Profile

  • MBA (preferred) with 5-10 years of experience in B2B marketing preferably with Account-Based Marketing (ABM) experience in education technology, enterprise software, professional services, or B2B technology companies. Experience in corporate education or working with enterprise clients preferred.
  • Other Skill and Ability Requirements

  • ABM Expertise : Deep understanding of B2B Account-Based Marketing principles, methodologies, and best practices.
  • B2B Sales Collaboration : Proven experience working closely with B2B sales teams and understanding enterprise sales cycles.
  • B2B Technology Proficiency : Experience with CRM platforms, and marketing automation tools.
  • Content Marketing : Excellent skills in creating compelling B2B content that resonates with enterprise decision-makers.
  • Communication Skills : Outstanding written and verbal communication skills for executive-level interactions and cross-functional collaboration.
  • Industry Knowledge : Understanding of B2B buying processes, enterprise decision-making, and corporate education market trends.
  • Digital Marketing : Understanding of B2B digital marketing channels, LinkedIn advertising, email marketing, and marketing automation.
  • Candidates based out of Hyderabad are preferred.
  • Create a job alert for this search

    Marketing Manager • India

    Related jobs
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Alcor GetawaysIndia
    Alcor Getaways is India’s fastest-growing hotel and resort sales & marketing company, managing 20+ boutique resorts across destinations like Kumbhalgarh, Udaipur, Jawai, Mashobra, Kasauli, Manali, ...Show moreLast updated: 10 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Metaflownagpur, maharashtra, in
    Growthlane is on the lookout for a.Someone who turns experiments into real revenue, quickly and cleanly.Landing pages, ads, emails, blogs, social posts, lead magnets, outbound campaigns — sharp, cl...Show moreLast updated: 5 days ago
    • Promoted
    Sr. Manager Marketing Communications– Pre-Sales

    Sr. Manager Marketing Communications– Pre-Sales

    NxtWaveIndia
    Manager Marketing Communications– Pre-Sales(Lead Generation & Qualification).NxtWave is redefining how India builds careers in tech. With products spanning students, graduates, and professionals, we...Show moreLast updated: 17 days ago
    • Promoted
    Communications Manager

    Communications Manager

    Response InformaticsIndia
    Position Overview RxBenefits seeks a dynamic Communications Manager to lead communications for our growing Global Collaboration Center (GCC) in Hyderabad, India. The role will be based in Hyderabad ...Show moreLast updated: 5 days ago
    • Promoted
    Marketing Communications Public Relations Manager

    Marketing Communications Public Relations Manager

    Trunks CompanyIndia
    Position title : Manager - Marketing & PR (Front End).Trunks company established in 2011, explores an unparallel realm in the world of Trunk making. Our story of passion, perseverance and creative ex...Show moreLast updated: 18 days ago
    • Promoted
    Manager – Partner / Channel Marketing

    Manager – Partner / Channel Marketing

    MphasisIndia
    Manager – Partner / Channel Marketing Group / Department -.Global Marketing Department Location -.Job Overview The Partner Marketing Manager is. There will be strong emphasis on driving pipeline generat...Show moreLast updated: 4 days ago
    • Promoted
    ▷ (3 Days Left) Marketing Manager

    ▷ (3 Days Left) Marketing Manager

    EximiousIndia
    We’re looking for a Marketing Manager who can scale our growth engine using HubSpot and modern digital strategies.If you love creating demand, automating funnels, and driving conversions, this role...Show moreLast updated: 9 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    CloudFronts - AI First Microsoft Solutions PartnerNagpur, IN
    Experience : 8 + Years Relevant.Joining Period : Immediate to 30 Days.CloudFronts is a 100% Dynamics 365 focused Microsoft Solutions Partner helping Teams & Organizations worldwide solve their Comple...Show moreLast updated: 30+ days ago
    • Promoted
    Manager - Marketing & Communications

    Manager - Marketing & Communications

    Birla Institute of Technology and Science, PilaniIndia
    Account-Based Marketing (ABM) Strategy & Planning : Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.Identi...Show moreLast updated: 10 days ago
    • Promoted
    Partnerships Marketing Manager

    Partnerships Marketing Manager

    Impetusnagpur, maharashtra, in
    Databricks, Snowflake, Google Cloud, and Microsoft Azure.You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across.Cloud, Da...Show moreLast updated: 26 days ago
    • Promoted
    Marketing Communications Program Manager

    Marketing Communications Program Manager

    BrickRed SystemsIndia
    As a Marketing Communications Program Manager, you will play a pivotal role in crafting and executing our marketing communications strategies. You will work closely with cross-functional teams to de...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    [3 Days Left] Project Manager Marketing

    [3 Days Left] Project Manager Marketing

    TradeZero IndiaIndia
    Built by Active Traders, For Active Traders”, TradeZero was founded in 2015 by a team that leveraged decades of collective operating and trading experience to build a next-generation trading platfo...Show moreLast updated: 2 hours ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzunagpur, maharashtra, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 17 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Supanote AInagpur, maharashtra, in
    Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners. Turn complex clinical and tech topics...Show moreLast updated: 5 days ago
    • Promoted
    ▷ [3 Days Left] Marketing Manager

    ▷ [3 Days Left] Marketing Manager

    CloudFronts - AI First Microsoft Solutions PartnerIndia
    Experience : 8 + Years Relevant.Joining Period : Immediate to 30 Days.CloudFronts is a 100% Dynamics 365 focused Microsoft Solutions Partner helping Teams & Organizations worldwide solve their Comple...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Offline Marketing Manager (3 Days Left)

    Offline Marketing Manager (3 Days Left)

    Rain CementsIndia
    The Offline Marketing Manager will lead all on-ground and trade marketing initiatives to drive brand preference, strengthen stakeholder engagement, and enhance retail visibility.Build impactful vis...Show moreLast updated: 2 hours ago
    • Promoted
    • New!
    (3 Days Left) Campaign Manager

    (3 Days Left) Campaign Manager

    Major Tom AgencyIndia
    Build, launch and manage campaigns in Demand-Side Platforms.Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget. Perform account maintenance responsibilities...Show moreLast updated: 2 hours ago
    • Promoted
    • New!
    ▷ [3 Days Left] Retention Manager - Digital Marketing

    ▷ [3 Days Left] Retention Manager - Digital Marketing

    XYLEM LEARNINGIndia
    We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem.Th...Show moreLast updated: 2 hours ago
    • Promoted
    Marketing Manager (Pune, Maharashtra, India)

    Marketing Manager (Pune, Maharashtra, India)

    SQMIndia
    SQM Iodine Plant Nutrition , a global mining and chemical company, has a worldwide leadership position in the markets in which we are present, which is possible thanks to the strategic location of ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    ▷ (3 Days Left) Senior Marketing Manager

    ▷ (3 Days Left) Senior Marketing Manager

    Avtar - Leaders in Workplace Culture & InclusionIndia
    We are looking for a passionate marketing professional with strong content creation and management skills.This role blends strategic marketing, campaign execution, and creative storytelling, ideal ...Show moreLast updated: 2 hours ago