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▷ (Immediate Start) Performance Marketing

▷ (Immediate Start) Performance Marketing

Collegedunia Study AbroadIndia
9 hours ago
Job description

Job Title :

Performance Marketing

Location :

Sector 50 Gurgaon location

Experience Required :

1-2 Years

Employment Type : Full-Time

Position Summary

We are seeking a dynamic, results-oriented

Product Owner – Presales

to take full ownership of lead generation and presales activities for our EdTech product line. The ideal candidate will be a high-energy professional with 2–3 years of experience in marketing, growth, or performance-driven roles, and a track record of delivering measurable results in a fast-paced, competitive environment.

As the

single point of accountability

for presales outcomes, this role requires someone who thrives in cross-functional setups, is data-driven, and has a growth mindset. You will work closely with marketing, sales, product, operations, and external partners to design, execute, and continuously optimize high-impact demand generation campaigns that directly contribute to revenue growth.

Key Responsibilities

  • Take

end-to-end ownership of presales

for assigned products, ensuring a consistent and high-quality lead pipeline aligned with monthly and quarterly business goals.

  • Design and execute
  • multi-channel lead generation campaigns

    , with accountability for both

    volume and quality

    of leads.

  • Collaborate cross-functionally with channel managers, sales, product, content, and business ops to ensure smooth campaign execution and follow-through.
  • Analyze channel and campaign performance metrics (CPL, CAC, conversion %, funnel drop-offs, etc.), prepare reports, and recommend data-driven optimizations.
  • Own and manage
  • presales budgets

    across all channels, using A / B testing and performance metrics to maximize ROI and minimize cost per lead.

  • Set up and maintain
  • attribution models and real-time dashboards

    to monitor campaign effectiveness and inform strategic decision-making.

  • Act as a
  • liaison and problem solver

    between internal teams to resolve execution bottlenecks, align priorities, and ensure clarity on targets and timelines.

  • Champion continuous improvement by identifying new growth levers, tools, and platforms for demand generation.
  • What We're Looking For

  • Graduate from a reputed institution with a strong foundation in business, marketing, or related disciplines.
  • 1-2 years of experience in
  • performance marketing, demand generation

    , or a similar role with proven results in lead generation or pipeline building.

  • Demonstrated ability to work cross-functionally with marketing, sales, product, and operations teams.
  • Strong analytical mindset with a
  • data-first approach

    to decision-making.

  • Street-smart, agile, and solution-oriented, with the ability to navigate ambiguity and drive outcomes.
  • Self-motivated and highly ambitious individual with the
  • hustle and drive

    to meet aggressive goals.

  • Excellent communication, interpersonal, and project management skills.
  • Proficiency in marketing automation tools, CRM platforms (e.g., HubSpot, Salesforce), and analytics dashboards (e.g., Google Analytics, Looker, Tableau) is a plus.
  • Why Join Us

  • Opportunity to be a
  • key growth driver

    in a rapidly scaling EdTech company.

  • High ownership role with
  • direct impact on business outcomes

  • A collaborative and fast-paced work environment where performance is recognized and rewarded.
  • Work with a passionate team on solving meaningful problems in the education space.
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