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Marketing Data Steward Lead

Marketing Data Steward Lead

InvokhrGurugram, Haryana, India
21 hours ago
Job description

As the Marketing Data Steward Lead , you will be part of the Chief Data Office, directly supporting the Global Director of Enterprise & AI Stewardship and Delivery Engage-to-Consume. This pivotal role partners with global, regional, and business leaders to analyze, document, optimize, and orchestrate enterprise data for marketing and consumer engagement, enabling analytics and AI initiatives.

Key Responsibilities

Leadership & Execution of Stewardship Initiatives

  • Support execution of an integrated Data & AI stewardship strategy for Marketing and Consumer Engagement.
  • Align stewardship with business priorities; guide leaders on opportunities for data-enabled process improvement.
  • Develop templates and frameworks for capturing complex data design and business process metadata.
  • Build a backlog of data improvements and quick wins for governance councils.

Data Governance, Quality & Metadata Management

  • Map critical data elements against marketing processes.
  • Collaborate on logical data models supporting marketing and enterprise-wide capabilities.
  • Embed data governance and stewardship into marketing processes.
  • Ensure metadata is captured, curated, and maintained (F.A.I.R. Findable, Accessible, Interoperable, Reusable).

    • Enablement of AI / Analytics

  • Analyze, document, and orchestrate fit-for-purpose data for marketing innovation.
  • Work with data architects, engineers, scientists, and AI teams to prepare data for analytics.
  • Collaborate with analytics teams to improve and publish KPI metrics on adoption.

    • Cross-functional & Regional Collaboration

  • Orchestrate support for data issues across markets.
  • Manage relationships with business and technology stakeholders.
  • Communicate progress, challenges, and opportunities.

    • Continuous Improvement & Innovation

  • Stay updated on trends, technologies, and best practices.
  • Adapt stewardship processes to evolving needs.
  • Support change management, training, and data literacy efforts.

    • People Management

  • Guide and manage Regional Data Stewards to coordinate data stewardship at regional and market levels.

    • Marketing & Consumer Engagement Scope

  • Lead performance-driving, consumer-led brand building with the right message at the right time, optimized by data and technology.
  • Process areas : Inform with Insights, Plan Engagement Ecosystem, Develop Experiences, Engage Consumers, Convert Across Connected Commerce.
  • Key data objects : Customer, Digital Assets, MRM, Sales, Insights.
  • Platforms : Salesforce, DAM, CDP.

    • What We re Looking For

    Minimum Qualifications :

  • Bachelor s degree in Computer Science, Business Analytics, or related field (MBA / Master s preferred).
  • 5+ years in large-scale data management and business transformation.

    • Preferred Qualifications :

  • Expertise in marketing / consumer engagement data domains (e.g., Customer, Digital Assets, Sales).
  • 7+ years of experience in data analysis, architecture, management, quality, AI, or related disciplines.
  • Experience capturing business processes and data requirements.
  • Proven ability to manage diverse technical and non-technical teams in data projects.
  • Familiarity with data modeling (conceptual, logical, physical) and data governance tools (e.g., Collibra, Informatica, SAP, Microsoft Purview).
  • Experience with Master Data Management (e.g., SAP MDG).
  • Experience in the Consumer Products & Goods industry (preferred but not required).
  • Strong communication and stakeholder management skills.

    • Desired Traits

  • Self-starter with business acumen and understanding of organizational challenges.
  • Ability to communicate technical solutions to business stakeholders.
  • Entrepreneurial, collaborative, and adaptable.
  • Skilled at understanding cultural and emotional blockers to change.
  • Professional presence with experience presenting data strategies to senior leaders.
  • Strong analytical skills with attention to detail.
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    Marketing Lead • Gurugram, Haryana, India

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