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Senior Art Director – 2D
Senior Art Director – 2DHyperlink Brand Solutions Pvt. Ltd. • guwahati, India
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Senior Art Director – 2D

Senior Art Director – 2D

Hyperlink Brand Solutions Pvt. Ltd. • guwahati, India
1 day ago
Job description

About the role :

As an Senior Art Director, you are required to bring ideas to life through your creative designs.This role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics, and scenic designs and environmental graphics. You shall be the point of coordination between all involved in the event-client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners

Responsibilities :

  • Creative Output on briefs received :
  • Meet with Client Service team / Client &understand briefs
  • Develop design briefs by gathering information and data through research
  • Visualize, brainstorm, ideate& transform ideas into effective designs / artwork / templates
  • Sketch ideas whenever required
  • Give direction, inputs, suggestions to the team on briefs
  • Attend reccees if required to get a fair idea of the event venue
  • Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualize the right style of design.
  • Create identity designs, environmental graphics, illustrations OR commercial art / scenic designs, stage or exhibition designs and spatial designs.
  • Create print files & art files that can be sent to printers for printing / Create production files with specifications of all materials and ensure feasibility
  • Being ahead of the curve to provide directions to the team & advice the client
  • Incorporating the latest trends in graphic design
  • Updated knowledge of software and tools of the trade

2.Client Related Goals :

  • Attend Client meetings whenever required Research on clients & brands to deliver an effective creative design; Staying updated on brand knowledge
  • Having the sensibilities to understand the brand, brand guidelines (colors), the client’s core message, target audience and other needs of the client
  • Ability to Present & Explain Designs to clients
  • Uphold integrity of the brand by following ethical practices
  • Project conversion for existing clients
  • Project conversion for new clients
  • 3.Project Management & Internal Coordination

  • Adhering to internal / client timelines
  • Coordination with the concept team to ensure that the copy and design are in sync
  • Effective communication of the final art works to relevant internal departments-CS, production (for final execution).
  • Working with the Production Department, overseeing the print production process to ensure design integrity, color accuracy and image quality are met
  • Working in tandem with other departments (Concept / CS / Production) to gain understanding of consumer experience, marketing strategy and operational capabilities
  • Required Qualification, Experience and skills :

  • Strong knowledge of Softwares like Adobe Ilustrator, Corel Draw , Photoshop.
  • 6+ years’ experience in the Events or BTL industry.
  • Understanding of brands & their needs to connect with consumers / target audience.
  • Fair knowledge on event set ups.
  • Has exceptional attention to detail and the ability to plan and manage multiple tasks and projects in parallel despite tight deadlines.
  • Proficiency with Microsoft Office, including Excel and PowerPoint is a must.
  • Experience in crafting narratives and engaging clients and agencies in long range strategic partnerships.
  • Highly customer oriented with proven ability to build internal and external relationships.
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    Art Director • guwahati, India

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