Campaign Specialist

Position : Campaign Specialist

Experience : 2 – 4 years

Education : BE / BTech / MBA

Location : Bangalore

About Algonomy

At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive and agile decisioning abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.

We aim to become the algorithmic bridge between consumers and brands / retailers, and to lead our customers through the Algorithmic transformation imperative. The name Algonomy signifies an expertise in algorithms. As technology evolves our lives (and our clients’) at hyper-speed, Algonomy stands as a bold, creative and agile brand; and these are also the very qualities that every digital-first business needs in order to be successful in the new normal. We are ambitious, we create category leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry’s needs.

The role of the Campaign Analyst spans all phases of the Client Campaign Lifecycle, including Estimation, Design, Campaign Build and QC, Deployment, and Reporting activities for campaigns that will deploy across one or more communication channels (multichannel). The Campaign Analyst plays a collaborative role, working closely with the client’s CRM / marketing team to successfully bring campaigns to market.

Broad Responsibilities

• Develop a strong data & campaign understanding of the client’s business.
• Develop campaign workflows for audience selection and segmentation, and deployment of campaigns across channels.
• Manage the end-to-end campaign process for the client, including participation in client meetings, managing the client’s mailing calendar, asset review, campaign creation, change management, approval process, report generation, QA, campaign scheduling, and post-deployment validation and monitoring.
• Perform QC on the campaigns to ensure data, functional and content accuracy.
• Provide post-deployment support, engaging in activities such as data analysis, monitoring, and comprehensive reporting.
• Monitor and report on key metrics such as open rates, clickthrough rates, conversion rates, and other performance indicators.
• Ensure overall client satisfaction by delivering campaigns on time and with accuracy.
• Work with the client in identifying campaign opportunities for use cases like increasing retention and increase in customer value.
• Identify campaigns and journeys to be implemented in support of objectives.
• Own campaign impact assessment and learnings.
• Primary escalation contacts for Client issues / questions related to email campaigns.

Skills Required

About Company

Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle, with AI-enabled solutions for eCommerce, Marketing, Merchandising, andSupply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester. More at www.algonomy.com."