At Ueir Organic Foods, we are on a mission to build most loved organic food brand — one that brings authentic, farm-fresh organic produce and clean label groceries to every Indian home. With our growing retail presence, a strong online platform, and innovative café formats, we are committed to transforming how people eat, shop, and connect with food.
Must Have Experience in FMCG Lead products.
Role Overview :
A t Ueir Organic Foods is a strategic leadership role responsible for brand positioning, marketing strategy, business growth planning , and multi-channel revenue expansion . You will lead Brand, Digital, Performance Marketing, Retail Sales Strategy, and Financial Planning for Growth — creating a powerful synergy between creative marketing and hard business outcomes .
Key Responsibilities :
1. Brand & Marketing Leadership
- Own and evolve the brand identity and customer positioning for Ueir Organic Foods.
- Build and lead high-impact campaigns across Meta, Google, YouTube, influencer networks, and offline activations.
- Ensure consistent storytelling across retail, café, D2C platforms, and social media.
- Develop viral, value-based content strategies that build emotional customer connection.
- Monitor brand health metrics — awareness, recall, sentiment, and customer trust.
2. Business Growth & Strategy
Craft and execute quarterly and annual marketing & growth plans .Drive monthly revenue targets for both retail and online verticals .Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts.Leverage data to scale high-performing SKUs and campaigns.3. Online & Retail Sales Oversight
Align marketing and sales funnel performance across online store (D2C), marketplaces, and physical outlets.Support retail teams with footfall generation campaigns, in-store experience , and LTV strategies .Implement conversion-focused marketing for online channels : SEO, paid ads, email, affiliates, and performance tracking.4. Business Planning & Financial Forecasting
Collaborate with finance and leadership team to plan marketing budgets, revenue projections , and cost vs ROI models .Forecast and track key KPIs — CAC, ROAS, Customer LTV, online / offline sales contribution, profitability targets.Ensure profitable growth with a sharp eye on unit economics and operating margins.Team Leadership & Collaboration
Build and manage internal marketing team, agencies, creative partners, and performance vendors.Collaborate cross-functionally with operations, finance, product development, and customer service.Set clear KPIs for teams, and drive accountability through dashboards and reviews.Key Requirements :
8-15 years of experience in Brand, Marketing, or Growth roles , ideally in D2C, FMCG, or Retail sectors.Proven track record of scaling brands & revenues across digital and retail.Strong understanding of brand-building and data-driven marketing .Experience managing P&L, sales forecasting, marketing budgets , and business projections.Leadership experience with cross-functional teams and agency partners .Passion for organic, sustainable, and clean food movements is a strong plus.Skills Required
Brand Marketing, Financial Planning, Performance Tracking, Seo