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Sr. Account Associate X Spotify India | Kulfi Collective

ConfidentialMumbai, India

8 days ago

Job description

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

What Are We Looking For

Senior Associate - Account Management (Spotify)

Reporting to : Account Director

Company : Kulfi Collective

Location : Mumbai

About The Role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We're looking for a dynamic and culturally plugged-in Senior Associate - Account Management to manage social media for Spotify India at Kulfi Collective. This role requires someone who understands Gen Z behavior, music fandom, and the ever-evolving social media landscape, while excelling at structured project planning, client management, and daily coordination with creative, strategy, and production teams.

You'll serve as the day-to-day bridge between the Spotify client team and internal teams, ensuring we deliver high-quality, relevant, and on-brand content across platforms—Instagram, YouTube, X, and more.

A day in the life of an Senior Associate - Account Management (Spotify)

Own day-to-day client communication, manage timelines, approvals, and feedback loops
Identify potential gaps in pre-planning or workflow processes, and flag them early to ensure smoother execution
Supervise overall execution of content and campaigns, ensuring quality, design integrity, and timely delivery
Work closely with creative and strategy teams to shape, brief, and execute social content and campaigns
Coordinate between internal teams, Spotify client stakeholders, and partner agencies to ensure seamless execution
Oversee and coordinate content calendars, campaign plans, and reporting workflows
Learn and take part ownership of posting, scheduling and channel management of all Spotify India's social media handles
Manage real-time delivery of social content including topical trends, artist drops, and fan-first formats
Track performance, collate feedback, and flag opportunities to evolve content formats and community engagement
Proactively identify opportunities to tap into trends, fandom moments, and music-led conversations

Qualities and skill sets we would like for you to showcase

Around 2-3 years of experience in account management, social media marketing, or digital content—preferably in music, entertainment, or youth culture

Strong and clear client communication skills—concise, on-point, and solution-oriented

Deep understanding of Gen Z internet behavior and fandom culture

Proven ability to manage content calendars, brand approvals, and cross-functional collaboration

Strong project management and organizational skills

Familiarity with social-first content and platform-specific behavior (IG, Reels, X, YouTube Shorts, etc.)

Passion for music and cultural trends—someone who's online, observant, and instinctively knows what will work

Bonus Points If You Have

Strong understanding of music genres like I-Pop, Punjabi, Hip-Hop, and Film music

Experience managing creators or collaborating with production teams

Why This Role is Exciting

Spotify India is one of the most dynamic brand handles in the country—and this is your chance to be at the heart of it. You'll work with a team that lives and breathes music, internet trends, and platform-first thinking, while being a key part of shaping the culture conversation in India.

More About Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi's incredible work, our culture, the benefits we offer, our journey and everything in between

Here is everything you need to know.

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Skills Required

Project Management, Social Media Marketing

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