Review creative briefs and asset files; validate content for completeness and accuracy; flag gaps and clarify requirements with stakeholders.
Translate requirements into modular, reusable email components (dynamic blocks, conditional sections, repeatable lists) and maintain a scalable component library.
Build robust HTML / CSS, table-based, responsive / hybrid email templates optimized for cross-client rendering, including dark mode considerations.
Implement data-driven personalization using variables, tokens, conditionals, and loop-like patterns; ensure safe defaults and graceful fallbacks for missing data.
Define and configure business rules for event / behavior-triggered emails and lifecycle journeys; document logic and guardrails.
Prepare packages and upload content per platform requirements (assets, metadata, link tracking, naming conventions); manage versioning and releases.
Establish and enforce coding standards, documentation, and QA checklists; conduct peer reviews, unit / integration checks, and support UAT.
Troubleshoot rendering issues (e.g., Outlook quirks, image blocking, background images, clipping); implement bulletproof patterns for buttons and backgrounds.
Ensure accessibility (semantic structure, logical reading order, alt text, color contrast) and deliverability-aware coding (clean markup, image-to-text balance, compliant footer content).
Stay current with platform and industry standards; complete required trainings and adhere to governance and compliance processes.
What will you need?
5-8+ years of hands-on email development with a portfolio of production campaigns.
Expert knowledge of HTML5 / CSS3 for email, table-based layouts, responsive / hybrid techniques, and constraints across major clients.
Proven experience architecting dynamic, component-based email systems at scale (conditional content, repeatable modules, data-driven rendering).
Strong understanding of templating / scripting concepts for personalization (variables, tokens, conditionals, loops) and separation of data from presentation.
Deep familiarity with cross-client rendering behaviors (including Outlook), dark mode strategies, image blocking, and bulletproof solutions.
Solid grasp of accessibility standards for email and deliverability best practices; awareness of privacy / compliance (e.g., CAN-SPAM, GDPR).
Experience with version control practices, structured QA, documentation, and organized release processes.
Detail-oriented, with excellent communication and collaboration skills; comfortable working within regulated approval workflows.
What do you get?
Insurance Benefit
Holistic Wellness Program
Global Footprint
Cab Facility
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Senior Developer • Bangalore, IN
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