We are looking for a creative and analytical Social Media Strategist to join our content marketing team and elevate our social media presenceJob Summary : The Manager - Events, Partnerships and Podcast Marketing will be responsible for ideating, executing and driving comprehensive event management, event marketing, podcast marketing and partnership marketing strategies that align with business objectives and drive attendance, engagement and ROI from these channelsKey Responsibilities : Partnership Marketing Assist the Global Director of Partnerships with marketing initiativesDrive the marketing sales content & collateral to support partnership programs Manage content produced by partners including video, copy and links for social media channels, webinars, trainings, and blogsOrganize, manage and promote physical / virtual event activations with key partnersEvent Management and Marketing Responsible for event & activation budgets and obtaining all approvals from leadership teamResponsible for shipping, tracking, maintaining, setting up, and ordering supplies for events and activations Collaborate with content, ABM and digital marketing teams to leverage campaigns, social media, content marketing, and digital advertising to build compelling event content, including invitations, promotional materials, landing pages to promote events and follow-up communicationsMeasure and analyze event performance metrics to optimize future events and marketing strategiesProvide event recaps and reporting after completion of activationsPodcast engagement and analyticsCollaborate with cross-functional teams to ensure seamless execution of events, including logistics, content, and promotionsPodcast Marketing Develop and execute a podcast marketing strategy for our award-winning podcast to enhance its visibility, engagement and thought leadershipIdentify and engage with potential podcast guests, including industry experts, influencers, and internal stakeholdersManage the production process, including scheduling, recording, editing, and distribution of podcast episodesDriving the promotional strategy through social media, email marketing, and other relevant channels to maximize reach and engagementQualifications : 10+ years of experience in events and partnershipsStrong understanding of events, podcasts and partnership marketingExcellent writing, editing, and communication skillsCreative thinker with the ability to develop engaging content and campaignsAbility to work independently and as part of a team in a fast-paced environmentPreferred Skills : Experience in the technology or software testing industry (preferably) Vendor management and cross-collaboration experience Knowledge of latest marketing trends and best practicesStrong project management skills with the ability to multitask and meet deadlinesWhat We Offer : Competitive salary and benefits packageOpportunity to work with a global leader in the quality assurance and software testing industryCollaborative and inclusive work environmentProfessional development opportunities and career growth3 must havesEvent mgmt 4 / 5Podcast 4 / 5Skills Required
Email Marketing, Social Media, Event Management, Analytical, Scheduling