Digital Marketing Manager

About the Role

The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Role & responsibilities

• Strategy Development : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
• Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
• Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
• Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
• Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
• Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
• Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
• Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
• Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile