We’re seeking a senior Graphic Design lead to lead the transformation of our packaging strategy—from feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs.
Key Responsibilities :
Strategic Leadership : Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.
Creative Direction : Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.
Team & Partner Management : Lead internal design teams and external agencies to deliver scalable, high-performing design systems.
Design Validation : Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.
Innovation & Trend Forecasting : Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.
AI Integration : Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.
Cultural Insight : Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.
Ideal Candidate Profile :
15–20 years of progressive experience in graphic design, including :
8–10 years at a top-tier design agency
5–6 years in a senior client-side role at a leading CPG / FMEG company
Proven ability to blend creative excellence with business strategy
Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)
If your profile match with the requirement share your CV at varsha.tomar@havells.com
Graphic Design • Kanpur, Uttar Pradesh, India