Manager – Digital Marketing (Team Lead)

Digital Marketing Manager

Company : A2A Optima

Location : Whitefield, Bangalore ( 100% work from office )

Experience : 4 – 5 Years (Entry-level candidates strictly should not apply)

Job Type : Full-Time

Designation : Digital Marketing Manager

About the Role

We are seeking a dynamic and skilled Digital Marketing Manager to oversee and execute the end-to-end management of digital marketing initiatives. The ideal candidate must have strong expertise across SEO, Social Media Marketing, PPC campaigns, and Project Management, combined with excellent communication and client-handling skills.

Key Responsibilities

SEO Management

Plan, implement, and manage on-page & off-page SEO strategies.

Conduct keyword research, competitor analysis, and technical audits.

Monitor search rankings and optimise content for improved visibility.

SMM (Social Media Marketing)

Develop and execute social media strategies across major platforms.

Manage content calendars, brand messaging, and community engagement.

Analyse social performance metrics to enhance engagement and reach.

PPC Campaign Management

Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, and other platforms.

Conduct A / B testing, monitor KPIs, and manage budgets effectively.

Analyse campaign performance and provide actionable insights.

Project Management

Handle end-to-end project execution for clients or in-house processes.

Coordinate with cross-functional teams (content, design, development).

Ensure timely delivery of digital marketing tasks and campaigns.

Maintain clear communication with clients.

Reporting & Analytics

Prepare weekly and monthly performance reports.

Use tools like Google Analytics, Search Console, Ads Manager, and other marketing tools.

Propose data-driven strategies for continuous improvement.

Required Skills & Qualifications

4–5 years of hands-on experience in SEO, SMM, PPC, and Digital Project Management.

Strong understanding of digital marketing tools, trends, and best practices.

Excellent verbal and written communication skills.

Ability to multitask, prioritise, and manage projects efficiently.

Strong analytical skills with experience in reporting and performance measurement.

Experience in an agency environment is preferred.

Who Should Apply

Candidates with real, demonstrable hands-on experience (4–5 years).

Candidates who can independently manage digital marketing projects end-to-end.

Candidates with excellent communication and client-handling skills.

• Entry-level or freshers are strictly not eligible for this position
• Face-to-Face is Mandatory