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PPC Analyst

UPILAnavi mumbai, maharashtra, in

2 days ago

Job description

Responsibilities :

Campaign Creation and Planning :

Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels.

Prepare objective-focused Campaign and Media Plans to align with business goals.

Campaign Optimization :

Oversee and optimize existing PPC campaigns to improve performance and ROI.

Analyze trends and make data-driven decisions to enhance campaign effectiveness.

E-commerce Strategy Development :

Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel.

Allocate budgets effectively based on e-commerce priorities and goals.

Ad Creation and Proofing :

Write engaging copy for advertisements.

Proof ads, both in terms of text and imagery, before publishing.

Data Analysis and Reporting :

Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.

Platform Proficiency :

Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as LinkedIn Advertising, Amazon ads, and Tik tok ads.

Analytics and Reporting Tools :

Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools.

Data Manipulation and Excel / Sheets :

Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets.

Programmatic Advertising :

Experience in Programmatic Advertising is a plus.

Paid Media Marketing Strategies :

Develop paid media marketing strategies based on different business goals.

Understand and implement strategies aligned with various stages of the marketing funnel.

Audience Profiling and Targeting :

Strong understanding of audience profiling and targeting methodologies.

Ability to implement effective bidding strategies and allocate budgets accordingly.

Communication Skills :

Excellent written and oral communication skills.

Communicate effectively with stakeholders, presenting insights and recommendations.

Qualification :

Thorough with the following applications : Google Ads, Facebook Business

Manager and Ads Manager, Linkedin Advertising

Good understanding about Google Analytics (Universal Analytics and GA4) and

preparing custom reports on the same.

Knowledge of Microsoft Excel / Google Sheets

Practical knowledge in Data Manipulation is a big advantage

Experience in Programmatic Advertising would be a plus

Ability to develop paid media marketing strategies basis different business goals.

This would require a strong understanding of what media and strategy would

work best during each stage of the marketing funnel.

Should have a strong understanding about audience profiling, targeting

methodologies, bidding strategies and allocating budgets.

Being a good communicator (written and oral) is highly desirable

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