Strategic Marketing Director

Responsibilities

• Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans: Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities
• Market Segmentation Strategy: Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water’s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
• Customer Insights & Research: Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.
• Tailored Messaging & Positioning: Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group. Augment global marketing plans for regional implementation and impact.
• Sales enablement and implementation: Work with sales team to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.
• Cross-Functional Collaboration: Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.
• Performance Metrics & Reporting: Monitor the performance of country-level campaigns, using data analytics to measure success and optimize strategies for improved ROI.

Qualifications

• Experience as an engagement manager or project manager in management consulting strongly preferred with 20 years of experience.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Proven track record of developing and executing successful marketing strategies within specific market segments.
• Strong understanding of data-driven marketing, customer insights, and analytics.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to collaborate with cross-functional teams and drive results in a fast-paced environment.
• Expertise in digital marketing, content creation, and multi-channel campaign execution.
• Strong leadership skills with the ability to inspire and mentor teams.