Senior Media Buyer - Search Arbitrage (ONSITE)

About Adsparkx :

Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls / experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers / brands.

Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https : / / adsparkx.com /

Job Title :  Senior Media Buyer - Search Arbitrage

Job Location : Sector 66, Gurugram, Haryana

Employment Type : Full Time

Experience Required : 7-10 years

The objective of this role is : To develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. This role focuses on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency. Key Responsibilities :

• Campaign Development and Management : Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement.
• Performance Analysis and Reporting : Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments.
• Cost Management and ROI Optimization : Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality.
• Audience Research and Segmentation : Identify high-value target audiences using Facebook's advanced targeting features. Test and refine audience segments based on performance.
• A / B Testing : Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes.
• Trend Monitoring and Competitor Analysis : Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities.

Requirements and skills :

Technical Skills

o  Facebook Ads Manager Expertise : Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns.

o   Pixel Setup and Management : Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting.

o  Campaign Optimization Tools : Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms.

o  Ad Placement Strategies : Understanding of Facebook's placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively.

Analytical Skills

o  Data Analysis and Reporting : Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance.

o  A / B Testing Proficiency : Experience running tests for ad creatives, audiences, and placements to determine what works best.

o  Performance Monitoring : Consistent tracking of KPIs and actionable insights to improve campaign outcomes.

Creative Skills

o  Ad Copywriting : Crafting compelling ad copy that resonates with target audiences and drives action.

o  Graphic Design Knowledge : Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals.

o  Video Editing : Understanding of short-form video content creation for ads (e.g., Reels and Stories).

o  Understanding User Intent : Creating content that aligns with the user's journey and intent.

Strategic Skills

o  Audience Research : Ability to define, segment, and target audiences using Facebook's advanced targeting features.

o  Retargeting Strategies : Experience in setting up retargeting campaigns for lapsed or high-intent users.

o  Competitor Analysis : Researching competitors' ad strategies to identify gaps and opportunities.

o  Trend Awareness : Staying updated on Facebook ad trends, algorithm changes, and best practices.

Skills Required

Video Editing, Performance Monitoring, audience research, Competitor Analysis, trend awareness , Graphic Design