Digital Optimization Specialist

Web Development Expert Wanted

This is a detailed and technically skilled role that involves maintaining and improving custom WordPress websites. The ideal candidate will ensure smooth operation of the site, implement updates, optimize conversion rates and performance, manage content changes, and provide web analytics insights.

Key Responsibilities :

• Maintain and update custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
• Collaborate with team members to publish and optimize new landing pages, blog content, and conversion assets.
• Run regular site audits to identify UX issues, page speed problems, and outdated content.
• Conduct market research, propose ideas to improve conversion rates, design and conduct A / B tests.
• Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
• Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
• Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
• Track and report on website metrics and user behavior using GA4, Hotjar / Clarity, Search Console, or similar tools.
• Maintain technical documentation of site architecture, custom post types, and plugin configurations.

The ideal candidate has 3+ years of experience managing WordPress sites with custom themes, proficiency in HTML, CSS, and JavaScript, solid understanding of PHP in a WordPress environment, and working knowledge of GA4, Tag Manager, Clarity, and other analytics or performance tools.