Customer Relationship Management Manager

Employment Type : [Full-time / Part-time / Contract]

Company Overview :

Our organization is committed to delivering exceptional customer experiences and fostering lasting relationships with our clients. We aim to drive growth through tailored customer engagement strategies, utilizing cutting-edge CRM tools and analytics.

Role Summary :

We are looking for an experienced CRM Specialist responsible for managing and optimizing our Customer Relationship Management system. You will play a pivotal role in enhancing customer satisfaction, streamlining client interactions, and ensuring the accuracy and effectiveness of customer data.

Key Responsibilities :

Manage and maintain the CRM platform, ensuring data accuracy, integrity, and accessibility.

Develop and implement customer segmentation strategies to optimize marketing and sales initiatives.

Analyze CRM data to generate insights and provide recommendations for improving customer engagement, retention, and satisfaction.

Collaborate with sales, marketing, and customer service teams to identify opportunities and improve workflows.

Design and execute automated campaigns and workflows within the CRM to enhance customer experience.

Prepare regular CRM reports highlighting key metrics, trends, and opportunities for improvement.

Provide ongoing CRM training and support to internal teams to ensure effective utilization of CRM tools.

Identify and troubleshoot CRM issues, coordinating with technical teams for prompt resolution.

Qualifications :

Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field.

2-4 years of proven experience managing CRM systems (e.g., Salesforce, Zoho, HubSpot, Microsoft Dynamics).

Demonstrated proficiency in CRM analytics and reporting tools.

Excellent understanding of customer segmentation, campaign management, and customer lifecycle strategies.

Strong analytical skills with the ability to interpret and leverage CRM data effectively.

Excellent communication and interpersonal skills.

Preferred Skills :

CRM certifications (e.g., Salesforce Certified Administrator, HubSpot CRM Certification).

Experience with integration of CRM systems with other digital platforms (e.g., marketing automation, social media, ERP).

Familiarity with SQL or database management.

Personal Attributes :

Detail-oriented with excellent organizational and time-management skills.

Strategic thinker capable of identifying and leveraging opportunities.

Collaborative and effective team player.

Adaptable and proactive in resolving issues and improving processes.

Compensation and Benefits :

Competitive salary commensurate with experience

Performance incentives

Comprehensive health insurance

Professional growth and learning opportunities

Positive and inclusive work environment