Social Media Executive

Job Description – Social Media Executive

Position : Social Media Executive

Location : Kadodara,Surat

Department : Marketing

Reports to : Online Business Head

Role Overview

The Social Media Executive will be responsible for managing and growing the brand's presence across all social media platforms. The role includes content planning, execution, community engagement, performance tracking, and working closely with the creative and marketing teams to ensure campaigns align with brand objectives.

Key Responsibilities

• Develop, implement, and manage the social media strategy across platforms (Instagram, Facebook, YouTube, Pinterest, LinkedIn, etc.).
• Plan and create engaging content calendars in collaboration with the design and content team.
• Monitor, track, analyze, and report on performance of campaigns and posts.
• Analyse ad campaigns (Meta Ads, Google Ads – if required) and coordinate with HOD.
• Engage with followers, respond to queries, and build community relationships.
• Research latest trends, tools, and competitor strategies to bring innovation.
• Coordinate with influencers / UGC creators for brand collaborations.
• Ensure brand guidelines and tone of voice are maintained across all platforms.
• Work closely with e-commerce and marketing teams to support product launches and campaigns.

Key Skills & Competencies

Qualifications

What We Offer

Skills Required

Google Ads, social media strategy , Performance Tracking, community engagement, content planning