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Management Trainee - Business Operations

ConfidentialBengaluru / Bangalore, India

9 days ago

Job description

Job Overview

We seek a dynamic Business Associate to join our team and help drive user acquisition, engagement, and retention through strategic digital marketing initiatives. The ideal candidate will be responsible for optimizing marketing campaigns, building effective marketing funnels, and collaborating with creative teams to develop engaging concepts for diverse user segments across multiple languages.

Key Responsibilities

Plan, execute, and refine digital campaigns across Google Ads, Meta, YouTube, and other paid channels. Monitor KPIs (CTR, CAC, ROI) and optimize through A / B testing and audience segmentation.
Design and optimize a localized funnel to guide users from awareness to conversion. Continuously test and refine strategies to maximize engagement and minimize drop-offs.
Align marketing materials with user sentiment by collaborating with creative teams. Research trends, develop engaging ad creatives, and craft tailored messages for different audience segments.

Required Skills & Qualifications

0-2 years of experience in digital, performance, or growth marketing.

Good knowledge of Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads

Experience in marketing funnel optimization, audience segmentation, and data-driven marketing strategies.

Understanding of multi-language and regional marketing strategies.

Ability to analyze marketing data using Google Analytics, Mixpanel, Appsflyer, or similar tools.

Experience in A / B testing, conversion rate optimization (CRO), and retargeting campaigns.

Excellent communication and collaboration skills with creative and content teams.

Prior experience in an app-based or content-driven business (preferred but not mandatory).

Why Join Us

Opportunity to work in a fast-growing audio and content platform.

Exposure to multi-language marketing and global user base strategies.

A collaborative work environment with a data-driven and innovative approach.

Competitive salary and growth opportunities in marketing and growth strategy.

About KUKU

Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India's largest cultural exporter of stories, culture and history to the world with a firm belief in "Create In India, Create For The World".

We deliver immersive entertainment and education through our OTT platforms : Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.

Skills : digital campaigns,google ads,meta ads,youtube ads,marketing funnel optimization,audience segmentation,marketing strategies,google analytics,mixpanel,appsflyer,a / b testing,conversion rate optimization,retargeting campaigns

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Skills Required

Google Ads, conversion rate optimization , audience segmentation, Google Analytics

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Management Trainee • Bengaluru / Bangalore, India