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Strategic Marketing Specialist

Strategic Marketing Specialist

TheRecAIIndia
5 days ago
Job description

Job Description

Join us at the intersection of strategy, marketing, and impact.

We are looking for a smart, driven individual to join our Strategy and Marketing team—someone who is ready to learn fast, build strong foundations, and make a real impact in rural India. This is an on-site role based in Mumbai, preferably for candidates located in Mumbai or Pune.

Key Responsibilities

A. Strategy, Planning & Data Management

  • Conduct market research and competitive analysis to support strategic decisions.
  • Build dashboards and data tools to track business performance.
  • Develop short- and long-term planning (weekly / seasonal / annual) and cross-team alignment.
  • Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.
  • Lead small pilots, monitor impact, and iterate quickly to optimize performance.

B. Marketing & Advertising

  • Plan and execute full-stack marketing campaigns—digital, print, and on-ground.
  • Own BTL initiatives : demos, roadshows, community events, and activations in rural markets.
  • Generate qualified leads through influencer outreach, social media, and field campaigns.
  • Analyze campaign performance and optimize funnel conversion rates.
  • Candidate Profile

    Education

  • Graduate or MBA in Marketing, Agri-Business, or Finance
  • (Marketing preferred)
  • Experience

  • 0–3 years in Strategy, Marketing, or Rural Business roles
  • (Fresher or early-stage professionals welcome)
  • Skillset

  • Strong in Excel and PowerPoint
  • Working knowledge of Canva or similar design tools
  • Strong project ownership and multi-tasking ability
  • Mindset & Background

  • Agri-sector passion; rural roots or farmer family background is a plus
  • Thrives in startup chaos : ambiguity, testing, fast failures
  • Committed to impact; wants to build scalable change in rural India
  • Why Join Us?

  • Shape grassroots impact through field-level marketing and direct farmer engagement
  • Collaborate with IIT-B & Harvard alumni on high-impact strategic work
  • Work on next-gen agricultural machinery and rural tech
  • Be a change agent for Indian agriculture using cutting-edge innovation
  • Create a job alert for this search

    Marketing Specialist • India

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