Job Title
We are seeking an experienced social media strategist to drive content and community growth in the luxury fashion, beauty, and lifestyle space.
Key Responsibilities :
- Analyze Instagram Insights to track performance, retention graphs, follower vs non-follower engagement, hook drop-off percentage, and identify what's working.
- Develop a content strategy to optimize retention and virality across Reels.
- Creative packaging involves scripting and formatting content (hooks, captions, formats) to maximize saves, shares, and reach.
- Trend mapping requires spotting trending formats, sounds, and cultural moments relevant to luxury audiences in India / UAE.
- Growth guidance involves recommending data-backed strategies to consistently hit 100K+ views.
You're a Good Fit If…
You have proven experience working with creators or brands in fashion, luxury, or lifestyle.You're comfortable reading analytics and turning them into actionable creative ideas.You understand the Indian and / or UAE luxury consumer mindset.You've helped scale accounts with viral content (100K–1M views).You're skilled at short-form storytelling (hooks, scripts, keyworks, trending audios and captions).