SEO & Generative Search Manager

Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners : Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we've donated over $27 million across social impact programs to learners and educators.

Study.com is looking for a strategic and data-driven SEO & Generative Search Manager. This role combines deep SEO expertise with forward-thinking leadership in AI-powered and generative search environments. You'll work cross-functionally with product, engineering, BI, and content teams to drive scalable organic growth, while also leading experimentation and reporting around AI Overviews, SGE, and emerging search platforms such as ChatGPT, Gemini, Perplexity, and more.

This is a full-time contract position. You will be expected to work during Study.com's Pacific Time business hours Monday through Friday. Additionally, you will use your own computer and have reliable access to high-speed internet. What You'll Do

• Lead SEO and AIO experiments with measurable goals, analyze results, and delivery performance reports to leadership with actionable insights
• Own the creation of dashboards to monitor SEO KPIs including rankings, CTR, impressions, and Core Web Vitals
• Manage key technical SEO assets, including XML sitemaps, robots.txt, canonical tags, and structured data
• Conduct advanced technical SEO audits and implement improvements in crawlability, indexation, structured data, and performance
• Optimize structured content (e.g. metadata schemas, llms.txt, semantic markup) to influence LLM citation likelihood
• Drive Study.com's AIO strategy by researching inclusion factors in AI Overviews and testing structured content formats
• Implement and optimize schema types (e.g., FAQ, Q&A, HowTo) for Answer Engine Optimization, featured snippets, and LLM discoverability
• Explore and deploy AI-powered SEO tools for automating metadata generation, content gap detection, and keyword clustering
• Own and evolve the SEO roadmap based on data trends, algorithm changes, and business priorities

What You'll Bring To The Role

At Study.com, We Know That Strong Communities Are Built On The Power Of Our Diversity, And We Respect And Strive To Understand For The Diverse Identities, Race, Ethnicities, Backgrounds, And Perspectives Of Our Team Members. Our Work And Company Culture Have Been Consistently Recognized, Including

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.

Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

Skills Required

Tableau, Seo, Google Search Console