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India Channel Enablement Specialist

India Channel Enablement Specialist

ConfidentialDelhi
25 days ago
Job description

Partner Enablement & Training

  • Develop and implement structured onboarding programs to accelerate time-to-productivity for new partners.
  • Design and deliver partner training sessions, including product overviews, technical deep dives, and sales strategy workshops.
  • Create and / or maintain enablement content such as sales collateral, playbooks, competitive analysis, FAQs, and certification programs.
  • Ensure training resources are localised and customized for regional market needs.
  • Continuously update training materials to align with AMD s evolving product portfolio and market strategies.

Program Execution & Partner Support

  • Assist in executing AMD s Partner Program, including MDF (Market Development Funds), incentive structures, and partner rewards initiatives.
  • Support the development and distribution of program documentation, guidelines, and communications to ensure partner awareness and compliance.
  • Manage partner portal content and ensure seamless access to critical enablement resources.
  • Collaborate with internal teams (sales, marketing, product management) to ensure successful program execution.

    • Sales & Marketing Support

  • Provide partners with sales enablement resources, including value propositions, go-to-market strategies, and competitive insights.
  • Work with channel sales teams to develop and distribute partner messaging, tools, and best practices to enhance deal conversion.
  • Assist in planning and executing marketing campaigns, promotions, and strategic initiatives aimed at increasing partner engagement.
  • Organise and support partner-facing events, webinars, and workshops to drive engagement and knowledge-sharing.

    • Performance Tracking & Process Optimization

  • Monitor and analyse  partner performance metrics  , training completion rates, and engagement levels.
  • Provide  data-driven insights  to refine enablement strategies, enhance partner productivity, and drive revenue growth.
  • Identify  gaps in partner engagement  and develop targeted solutions to improve participation and performance.
  • Streamline partner engagement workflows, automate reporting, and enhance operational efficiency through CRM tools like  Salesforce  .

    • Stakeholder Collaboration & Communication

  • Act as a  liaison between AMD and its partners  , ensuring seamless communication and alignment on business objectives.
  • Gather and relay  partner feedback  to internal teams (product development, marketing, and sales) to drive continuous program improvement.
  • Provide executive-level reporting and insights on  partner engagement trends, program effectiveness, and market opportunities  .
  • Ensure partners receive timely updates on  product changes, promotions, and business opportunities  .

    • Market Intelligence & Strategic Insights

  • Stay informed on  industry trends, competitor strategies, and partner needs  to refine AMD s enablement programs.
  • Work with leadership to adapt AMD s channel strategy based on  market dynamics and partner feedback  .
  • Provide recommendations for  new enablement initiatives  based on emerging industry best practices.

    • Qualifications & Skills

    Education & Experience

  • Bachelor s degree in Business, Marketing, IT, or a related field.
  • 7+ years of experience in channel sales, partner enablement, or a related role within the IT industry.
  • Experience working with channel partner programs, sales enablement strategies, and partner training initiatives.
  • Proven ability to execute partner engagement programs that drive measurable results.

    • Technical & Business Acumen

  • Strong understanding of IT hardware, software, cloud solutions, and channel sales models.
  • Familiarity with partner ecosystems, distribution strategies, and B2B sales cycles.

    • Communication & Training Skills

  • Ability to present and train diverse audiences, from sales teams to technical partners.
  • Strong written and verbal communication skills, with the ability to simplify complex concepts.

    • Project & Stakeholder Management

  • Experience managing multiple initiatives, deadlines, and cross-functional collaboration.
  • Ability to build and maintain relationships with key stakeholders across internal teams and external partners.

    • Analytical & Problem-Solving Skills

  • Experience analysing partner performance data and using insights to optimize enablement programs.
  • Ability to identify challenges, propose solutions, and drive process improvements.

    • Tools & Technology

  • Proficiency in CRM platforms (e.g., Salesforce), learning management systems (LMS), and partner portal management.
  • Advanced skills in Excel, PowerPoint, and business intelligence tools for reporting and analysis.

    • Skills Required

    Salesforce, CRM Tools, Channel Sales, Market Intelligence, Training Delivery, Sales

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