Mid Funnel Marketing Manager - upGrad SOT

About the Role

We are looking for a strategic and execution-focused Mid-Funnel Marketing Manager to design and run campaigns that nurture prospective students and parents through the admissions journey at upGrad School of Technology (uGSOT) . This role is critical in bridging performance marketing and admissions, ensuring that leads generated at the top of the funnel are educated, engaged, and motivated to move towards application, test-taking, and enrollment. A core part of this role is Customer Lifecycle Management (CLM) - designing and executing engagement strategies that guide students smoothly across every stage of the funnel.