Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.
Role Overview
We're looking for a data-driven and creative SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization.
Key Responsibilities
- Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies.
- Perform keyword research to identify high-impact opportunities for growth.
- Optimize website architecture, page structure, and internal linking for crawlability and user experience.
- Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.
- Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights.
- Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics.
- Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement.
- Work closely with developers to implement technical fixes and schema markup.
Requirements
2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands).Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.Familiarity with CMS platforms like Shopify or WordPress.Understanding of HTML / CSS basics, site speed optimization, and structured data.Experience with Google Analytics (GA4) and performance dashboards.Excellent written and verbal communication skills.Passion for wellness, nutrition, or functional products is a big plus.What We Offer
Opportunity to shape the SEO strategy of a fast-growing wellness brand.Work with a passionate and driven team focused on impact and innovation.Room for rapid growth and learning in a high-performance culture.Competitive Remuneration based on experience and performance.