Search Engine Optimization Specialist

Job Description – SEO Executive

Location : Bangalore

Company : Campus Sutra – A leading youth fashion brand

Role Overview

We’re seeking an SEO Executive with 1–2 years of hands-on experience in the D2C (Direct-to-Consumer) ecosystem. You will be responsible for driving organic visibility, improving search rankings, and optimizing content across platforms to fuel growth in a highly competitive fashion landscape.

Key Responsibilities

• Develop and execute on-page & off-page SEO strategies to boost organic traffic.
• Conduct keyword research, competitor analysis, and content gap audits.
• Optimize website content, product pages, blogs, and landing pages for search engines.
• Manage technical SEO aspects including site audits, crawlability, and indexing.
• Work closely with the content and marketing teams to align SEO with campaigns.
• Track, analyze, and report performance metrics (Google Analytics, Search Console, SEMrush, etc.).
• Stay updated with latest SEO, Google algorithm changes, and D2C marketing trends.
• Optimize brand visibility within AI search results (ChatGPT, Gemini, Perplexity, etc.) through structured content, FAQs, and schema.
• Develop strategies to ensure Campus Sutra appears in AI-generated answers by aligning content with conversational and intent-driven queries.

Requirements

What We Offer

✨ If you live and breathe SEO, know the D2C playbook, and want to make an impact in the fashion industry, Campus Sutra is your next big move!